Sr. Lifecycle Marketing Manager @ Esusu

Democratize Access To Credit

Together we’ll dismantle barriers to housing for working families to use data to eliminate the racial wealth gap. The ability to build credit from rental payments has the potential to give over 45 million renters with little to no credit a pathway into the financial system. Those individuals then stand to save over $200,000 in reduced lifetime interest payments, build home equity by qualifying for mortgages, and build wealth by passing job screening requirements. The transformational impact of this cannot be understated.

Marketing Management Team

We are building a team of highly motivated Marketers to create best-in-class marketing programs to position Esusu as the platform of choice for creating financial stability and access for low to medium-income renters.

The challenge

We're seeking a Senior Lifecycle Marketing Manager to lead our lifecycle marketing team. In this role, you will lead a team to design and execute effective resident communication journeys and programs to drive awareness, engagement, and retention. You will become our resident communications expert and utilize digital and nondigital channels to execute lifecycle programs. This role requires a willingness to work with cross-functional teams to build and execute strategies to achieve our goals.

What you will help us deliver

• Develop Thoughtful Customer Journeys: Leverage digital and non-digital strategies to create well-planned customer journeys and initiatives that drive resident awareness, engagement, and satisfaction.
• Lead Lifecycle Marketers: Manage a team of Lifecycle Marketers to execute targeted renter campaigns through various channels, such as email, SMS, traditional mailers, and in-person channels.
• Collaborate Across Teams: Partner with cross-functional teams, including sales, product, and customer success, to create and execute campaigns that align with business objectives and yield measurable results.
• Run Lifecycle Experiments: Conduct lifecycle experiments to test creativity, content, and cadence, applying learnings to improve key performance metrics continuously.
• Data-Driven Optimization: Utilize quantitative and qualitative data to identify, track, measure, and optimize the success and impact of our Lifecycle Marketing programs.
• Resident Engagement Expert: Become an expert in understanding our residents, their customer journeys, personalization tactics, and cross-channel strategies to enhance resident engagement.