Spinelli Kilcollin hiring for Ecom/CRM Marketing Manager

About Spinelli Kilcollin

Spinelli Kilcollin is a luxury jewelry brand based in Los Angeles, known for designing linked rings, clean architectural designs, and a commitment to responsible craftsmanship. Founded in 2010, our collections are handcrafted in downtown L.A., with a focus on creating a positive long-term impact—on our industry, our community, and our customers.

About the Role

We’re seeking a data-driven, technically-skilled, and highly collaborative Ecommerce & CRM Marketing Manager to join our team. This role sits at the intersection of marketing, sales, and ecommerce, and is responsible for driving direct-to-consumer revenue through owned channels. You’ll leverage our existing tech stack—including Braze, HubSpot, and TripleWhale—to build and optimize lifecycle marketing campaigns, manage product and promotional strategy, and support sales initiatives online.

Beyond execution, this role will play a key part in analyzing customer data, developing audience profiles, and uncovering insights that shape SK’s marketing strategy and brand voice. The ideal candidate combines strategic thinking with hands-on technical expertise to continuously refine and elevate our customer journey.

Key Responsibilities

CRM & Lifecycle Marketing (Braze & HubSpot):

• Own and optimize the customer lifecycle across email, SMS, and in-platform messaging to drive engagement and repeat purchases.

• Build advanced Braze campaigns with Liquid coding for personalization, dynamic content blocks, and multi-step automation flows.

• Create segmentation strategies to target high-value customers and increase repeat purchases

• Design and execute automated flows, product drops, promotions, and re-engagement campaigns

• Analyze campaign performance and iterate based on data and testing to continuously improve open rates, CTR, conversions, and retention metrics.

E-commerce Strategy & Execution:● Collaborate with marketing, web, and creative teams to plan and launch seasonal collections and sitewide promotions

• Partner with developers to optimize the campaigns UI/UX, ensuring a frictionless navigation, campaign experience

• Partner with operations and fulfillment to ensure a seamless customer journey
• Implement and test new features, troubleshoot technical issues, and integrate APIs or third-party tools to enhance functionality.

Sales & Marketing Integration:

• Align with sales and customer experience teams to develop strategies that drive bothonline and in-store traffic

• Identify key opportunities to support B2B and DTC sales with targeted messaging andoutreach

• Produce monthly reporting dashboards using TripleWhale and CRM data to guidestrategic decisions.

Data Analysis & Customer Insights:

• Analyze customer behavior and transactional data to build actionable customer profilesand segments.

• Translate insights into strategies that drive acquisition, retention, and lifetime value.
• Partner with the marketing and leadership teams to shape messaging, creative direction,and product strategy based on customer data.

Qualifications

• 3–5 years experience in ecommerce, CRM, or digital marketing—preferably in a luxuryor DTC brand

• Experience with customer segmentation, profiling, and translating data into actionablemarketing strategies.

• Strong knowledge of Braze and HubSpot, including advanced campaign builds, workflowcreation, and data management.

• HTML/CSS skills for responsive email and landing page coding, with an eye for visual details

• Strong understanding of ecommerce KPIs and lifecycle metrics (AOV, LTV, conversion rates, churn).

• Familiarity with UI/UX principles and the ability to collaborate with developers to improve the online experience.

• Strong problem-solving skills with experience diagnosing technical issues and managing integrations or platform enhancements.

• Excellent copywriting and visual communication instincts
• Collaborative, analytical, and highly organized with a hands-on mindsetSalary range is $80,000-$90,000 commensurate with experience.

To apply:

Please submit your resume along with a cover letter including three figures in any creative field that inspire you and why to careers@spinellikilcollin.com.