Knowledge Base Article
Marketing Manager for Electric Vehicle App, PlugShare
Location - Los Angeles • Remote (United States)
Description -
About EVgo:
EVgo (Nasdaq: EVGO) is one of the nation’s largest public fast charging networks for electric vehicles. Our mission is to expedite the mass adoption of electric vehicles (EVs) by creating a convenient, reliable, and affordable EV charging network that delivers fast charging to everyone. EVgo’s owned and operated charging network is growing rapidly, and we’re working to triple our network size by 2025. We partner with multiple stakeholders including automakers; fleet and rideshare operators; retail hosts such as grocery stores, shopping centers, restaurants, gas stations, and more to make our vision of Electric for All a reality. The EV industry is one of the fastest growing industries in the country. Join us as we charge forward into an all-electric future.
About PlugShare:
Based in El Segundo, CA, PlugShare maintains the most comprehensive census of EV charging infrastructure in the world. The PlugShare app is available for iOS, Android, including in-dash for Android Automotive OS and open-source Android OS, and online. PlugShare also provides sophisticated data tools, reports, custom consulting, and comprehensive research on EVs for automakers, utilities, charging networks, government, and the rest of the EV industry. It operates the world's largest EV driver survey research panel, PlugInsights, and PlugShare is the most popular EV driver app globally.
PlugShare is available on the web (www.plugshare.com) and for download on iOS, Apple Watch and Android. Users that are registered with PlugShare can also take advantage of Pay with PlugShare to unlock the ability to pay for and activate sessions on public charging stations directly from within the app. PlugShare enables users to filter results by their preferred network, charging speed or connector type (CCS, CHAdeMO, J-1772, Tesla), and easily locate and navigate to chargers.
PlugShare has been a part of the EVgo Inc. (NASDAQ: EVGO) family since mid-2021.
Position Summary:
We are seeking a talented, experienced, and passionate Marketing Manager to join our team at PlugShare, a leading electric vehicle (EV) charging platform that empowers users to find charging stations, leave reviews, and connect with other plug-in vehicle owners. As the Marketing Manager, you will be responsible for developing and executing effective marketing strategies to drive mobile engagement, increase Monthly Active Users (MAUs), and boost customer registrations and check-ins across all marketing channels. You will play a crucial role in elevating PlugShare's brand presence and fostering a loyal community of EV drivers. This is an exciting opportunity to contribute to the future of clean transportation and sustainable mobility.
Responsibilities:
- Develop and Execute Marketing Campaigns: Plan, create, and implement compelling campaigns across email, push notifications, web, app, and social media channels. These campaigns should effectively communicate our value proposition, encourage user engagement, and drive desired user actions.
- Utilize CRM Solutions: Own our customer communications calendar and leverage CRM solutions such as Braze, SendGrid, or other relevant platforms to create targeted and personalized marketing communications. Optimize these campaigns based on data-driven insights to maximize impact.
- Content Creation: Collaborate with internal and external creative teams to develop high-quality marketing content, including visuals, copy, and multimedia assets. Ensure brand consistency and alignment with PlugShare's messaging.
- Stakeholder Collaboration: Work closely with cross-functional teams, including Product, Sales, and Customer Support, to align marketing efforts with company goals and drive cohesive strategies. Partner marketing experience is a plus.
- Metrics and Analytics: Monitor, track, and analyze key performance indicators (KPIs) related to marketing campaigns, user engagement, customer registrations, and check-ins. Utilize data to make informed
- decisions and continuously improve marketing efforts.
- User Engagement: Develop initiatives to increase user engagement and create a positive user experience. Implement innovative strategies to increase user retention and loyalty.
- Growth Initiatives: Identify growth opportunities and recommend strategies to increase PlugShare app engagement and boost traffic to public charging networks via our customer touchpoints.
- Market Research: Stay up to date with industry trends, market dynamics, and competitors' activities. Utilize market insights to refine marketing strategies and stay ahead in the EV charging market.
Required Skills and Experience:
- B.A in Marketing, Business, or a related field. Advanced degrees are a plus
- 3-5 years of proven experience in digital marketing, preferably in consumer mobile or clean energy
- Demonstrated ability to manage multiple marketing channels, including email, push notifications, web, app, and social media
For job positions in CA, CO and NYC, the estimated salary range for a new hire into this position is $100,000 USD to $125,000 USD. Actual salary may vary depending on job-related factors, which may include knowledge, skills, experience, and location. In addition to a competitive base salary, discretionary target cash bonus and restricted stock units (subject to Board Approval). EVgo offers a comprehensive benefits package including health, life and disability insurance, unbounded paid time off including parental leave, and a 401(k) plan.
To find out more, or to join the EVgo network, visit www.evgo.com. Connect with EVgo on Connect with EVgo on LinkedIn and follow us on Twitter. At EVgo, we are committed to creating an equitable and inclusive workplace where everyone feels welcome. We are an equal opportunity employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. Learn more about Diversity, Equity and Inclusion at EVgo. EVgo is also committed to providing reasonable accommodation to individuals with disabilities. Apply today to join our team and help make a meaningful impact in the fight against climate change. By submitting this form, you acknowledge you are sharing your personal information with EVgo. By proceeding, you consent to EVgo's Privacy Policy and Privacy Notice for California Residents. Find all details regarding personal information we collect, how we use that information, how we share that information, and your rights and choices in our here.
Salary Range (Optional) - For job positions in CA, CO and NYC, the estimated salary range for a new hire into this position is $100,000 USD to $125,000 USD.
Published 2 years ago
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