Marketing Automation and Email Analyst

Apply here: https://fairstone.wd3.myworkdayjobs.com/en-US/FairstoneCareers/job/Sr-Analyst--Marketing-Automation-and-Email_R21627 

Location: Toronto, Canada 🇨🇦

At Fairstone, our culture is built on strong values and leadership principles that define the expectations we have for working together and with our customers. We help Canadians find the right solution to meet their needs with a variety of products and services. Our values and principles guide the actions we take to ensure our customers get the best experience possible.

Be part of our talented and growing team! We are currently looking for an Analyst, Marketing (Automation and Email), to join our team, reporting to the Director, Digital Marketing. 

As an Analyst, Marketing (Automation and Email) will play a crucial role in driving customer engagement and retention across our diverse portfolio, including Fairstone Bank, Fairstone, EdenPark, and Fig. In this role, you will be responsible for executing day-to-day B2C Marketing Automation operations, including promotional email campaigns, transactional email campaigns, performance measurement, and reporting. You will stay abreast of industry trends and collaborate with internal partners to enhance and optimize campaign performance. The ideal candidate is a data-driven analytical thinker with a proven track record of deploying large-scale B2C email campaigns.

"Be a part of our inclusive workplace where diverse perspectives drive innovation and excellence."

WHY JOIN US?

BECAUSE WE ARE PROUD TO BE One of Montreal's Top Employers for 2024 for the fourth consecutive year by the editors of Canada's Top 100 Employers.

WE OFFER:

• Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance.
• Wellness: Tailored well-being solutions available 24/7.
• Time Off: Minimum 15 paid vacations, 6 wellness days, with federal holidays.
• Community Support: Paid Volunteer Day to give back to your community.
• Retirement Planning: Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan
• Education: Tuition reimbursement program covering expenses up to $3,000 per year.
• Development: Access to Fairstone Academy for comprehensive training and skill development.
• Employee discounts: Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more.

WHAT WILL YOU WORK ON?

• Execute Marketing Automation strategies and tactics to drive customer acquisition through cross-selling and retention
• Build and execute promotional email campaigns, identify opportunities for optimization, including customer segmentation strategies
• Implement A/B testing strategies to enhance campaign performance
• Conduct thorough testing and QA for all marketing automation and email campaign activities
• Collaborate with the Analytics team to implement email personalization strategies, tailoring customer interactions based on preferences and behaviour
• Evaluate program performance, analyze reports, and identify trends and opportunities to optimize customer engagement
• Troubleshoot and resolve delivery issues with internal and external teams
• Assists the Marketing Automation specialist in developing new experiences and customer journeys
• Co-own prioritization planning for new email requests and maintain ongoing documentation processes as business needs evolve
• Create and deliver reports on email marketing initiatives to key stakeholders
• Regularly identify and incorporate trends and best practices from leading brands to benefit Fairstone’s growth
• Cross-functionally coordinate with Creative, Content, Brand, Product, Analytics and other departments as needed

WHO ARE WE LOOKING FOR

• Bachelor’s degree or College diploma in Marketing, Business, or related field
• 2+ years of experience in digital marketing, with a proven track record of executing successful marketing automation and email campaigns
• Experience with Braze preferred or one of the following: Marketo, Salesforce Marketing Cloud, Iterable, SAP, HubSpot and/or any leading customer engagement platforms
• Familiarity with HTML, CSS and Liquid Syntax is a plus
• Experience in managing and executing B2C email campaigns
• Experience in systematically testing and ensuring the quality, accuracy and effectiveness of email campaigns
• Experience in planning and executing customer journey maps, tracks, and triggers 
• Excellent project management and organizational skills, with the ability to manage multiple projects and tight deadlines independently while ensuring accuracy, efficiency and quality
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams. 
• Strong analytical skills, attention to detail, solid business acumen, and effective problem-solving abilities. 
• Superior oral and written communication skills.
• Financial services industry background is an asset.
• French language skills are an asset.

** Internal job title: Sr. Analyst, Digital Marketing**