Lifecycle Marketing Specialist | YNAB

About Us and Why We're Hiring

We're YNAB ("why-nab"), a financial education company and app that helps people all over the world spend their money (guilt-free!) on what matters most to them. For over 20 years, YNAB's proven method has been changing lives—and people can't stop telling their friends about the difference it's made for them. Think: debt paid off, marriages back on track, goals achieved, and stress lifted.

What You'll Be Doing

We're entering an exciting phase of personalization and looking for a Lifecycle Marketing Specialist who can jump in and help us tackle some big opportunities. As our Part-Time Lifecycle Marketing Expert, you'll be the one we turn to when we need fresh perspective, specialized skills, or extra horsepower on high-impact projects. One month you might be setting up new personalization campaigns, the next you could be cleaning up our existing emails or developing our content strategy for a new distribution channel with our Product Marketing lead.

Your main responsibilities will include:

Strategic project collaboration - Own specific marketing initiatives from strategy through execution
Expert consultation - Provide specialized knowledge in your area of expertise, whether that's lifecycle marketing, growth strategy, HTML, or personalization
HTML cleanup - our existing HTML code got an overhaul recently and we need some help updating our email templates with the new clean code.
Assist in day-to-day churn - Support our technical marketer in getting emails out the door with correct segmentation.
Data-driven insights - Analyze personalization performance, identify new targeting opportunities, and translate findings into actionable recommendations
Knowledge transfer - Share best practices with our internal team and help level up our marketing capabilities

You're a fit if you:

Have 3+ years of lifecycle marketing experience driving customer acquisition and retention with demonstrated success in B2C SaaS or subscription products.
A proven history of measurable results improving user retention, engagement, and lifetime value through lifecycle campaigns across multiple channels (email, in-app messages, push notifications, etc.).
Technical expertise in marketing automation platforms (ideally Braze)
Are both strategic and hands-on - you can develop comprehensive strategies AND roll up your sleeves to execute them
Are available for 15-30 hours per month (flexible timing, but some overlap with Central Time preferred)
Can start within the next 2-4 weeks

Bonus points if you:

Already use and love YNAB (seriously, it makes everything better!)

About Life at YNAB (Even as a Consultant!)

Fully remote
Flexible schedule
15-30 hours per month
We don’t work Fridays, so you won’t get pings from us (you can still work then, but it’ll be quiet on our front!).
The pay range for this role is $45-$65/hour depending on experience.

Even as a part-time consultant, you'll be welcomed into our culture of learning, collaboration, and genuine care for both our users and each other. We've been named one of Fortune's "Great Places to Work" multiple times (including #1 two years in a row!). You'll work with people who are passionate about what they do and who will be genuinely excited to collaborate with you.

Ready to Help Change Lives?

If this sounds like the perfect blend of meaningful work, flexible schedule, and strategic challenge you've been looking for, we'd love to hear from you.

Ready to apply? Send a note to rachelellen@ynab.com if this sounds like a fit. Include: