CRM Manager

Purpose of the role

The role holder will sit within the Marketing team, and be responsible for eMed organic CRM strategy and activity.

The role will be integral in retaining existing customers and gaining new customers across our CRM channels.  The role holder will lead on developing the strategy for customer retention channels and will be responsible for creating campaigns and working on their implementation from start to finish, and will be creatively minded, having a critical eye for what is allowed within our brand guidelines.

Whilst based in the marketing team, this role will require excellent networking skills with other departments in order to engage with the wider organisation in developing marketing strategies to share business insights and engage clinicians in writing content for the eMed blog and creating personable content for CRM.

Key Responsibilities

Develop a new strategies to support our key priorities:

• Retention Define the strategy to retain our existing customers across our weight management programme and private clinic services.
• Prospecting How do we engage prospective weight management customers to sign up to our programme and update our whole audience base with news on services, tips, and advice through a newsletter. 
• Onboarding Ensure that all eMed account and appointment emails are up to date, on brand and scheduled correctly.  
• Reporting and Analytics Analysing the performance of both our organic social and CRM channels and campaigns in order to drive continuous growth and engagement. Sharing insights of different audiences and content engagement to a wider marketing team.
• Campaign Management  Plan, execute, and measure the effectiveness of customer communication campaigns. Adjust strategies based on campaign performance and customer feedback.
• Audiences  Supporting in the development of member cohorts for each social media channel.
• Collaboration  Work closely with a range of team members to drive business growth:
  • With external agencies supporting marketing initiatives at eMed.  
  • With the Brand and Content Manager who will support in developing relevant content for the organic social and CRM campaigns.
  • With the wider marketing team to plan, curate, create and manage the eMed social media content calendar, to drive growth and engagement across all such channels, showcasing stories about eMed’s successes and our clinicians expertise, targeted at a wide range of audiences.

Person Specification

• Creativity  Brings new, exciting ideas to the team. Has an eye for quality design, both words and pictures.  Is capable of writing both short and long form copy
• Adaptability  We value employees who can adapt to changing circumstances and are open to new ideas and approaches.  Who is willing to learn (what are likely to be new tools and programmes).
• Responsive & Proactive  We seek individuals who take the initiative to identify and address challenges and opportunities without always needing explicit direction. A proactive mindset is essential for driving innovation and growth within our company.
• Other Skills  Has a positive mindset, good attention to detail, is highly organised, and is articulate and confident (likely to engage with senior stakeholders from an early stage).

 Qualifications & Experience

• Experience in developing CRM strategy and using Braze and Microsoft Cloud platforms 
• Experience of supporting and delivering the creation and implementation of brand awareness campaigns. 
• Knowledge to support the business in its usage of social media for product marketing.
• Working previously or having experience in healthcare and digital start ups.

Apply here