CRM Manager at Life360
As we build out Life360’s International business, we are looking to add an experienced CRM Marketing Manager to support our global growth. With proven success in the US, a strong International user base, and a compelling value proposition around family safety, we are now building out our international team to support our business globally.
We are looking for a passionate and data-informed CRM Marketing Manager who will support the strategy and execution of marketing campaigns that help acquire, engage, and retain Life360 members in our international markets. You will own the customer journey for Life360’s owned and operated channels and be responsible for segmentation, content, and optimal landing experiences.
This role will be pivotal in supporting our membership model expansion in key international markets and will help in the strategy and execution of our international lifecycle marketing efforts. This will include designing and implementing go to market campaigns for international markets, localising US best practices internationally, and managing the marketing calendar, segmentation strategy, lifecycle journey mapping, creative briefs, testing, and execution of marketing campaigns end-to-end.
This will be a high impact role, managing email, in-app, and push notification communications that are seen by our millions of members. In addition to building consumer facing communications, the CRM Marketing Manager will also report on campaign metrics, make actionable recommendations based on data, and partner closely with cross functional partners and our 3rd party marketing platform to create delightful customer experiences.
This role is based in London with a hybrid model of remote and in person/office meetings and reports to the Senior CRM Marketing Manager.
What You'll Do
Primary responsibilities include, but are not limited to:
- Manage the end-to-end cross-channel (email, push, in-app, sms) marketing campaign process from concepting, brief kickoffs, design advisory, translation/localisation and targeting strategy
- Work with the CRM/Lifecycle Marketing team to run tests that help define content, cadence, and channels that optimise for customer engagement and retention
- Collaborate with Product Managers, Marketers, and Engineering to implement GTM plans and any required changes on our marketing platform (Braze) for seamless campaigns
- Partner with stakeholders in Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap
- QA campaigns with test engineering and marketing QA teams
- Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform
- Work with the Creative team to make copy and design edits that are optimised for user experience
- Aggregate, summarise, and share campaign results that have clear insights and takeaways
- Assist with customer survey execution and management
What We're Looking For
We are looking for candidates with a diverse background that will compliment the skills and backgrounds of the current team. If you don’t fit all the criteria below please apply anyway as this list is more of a preference rather than a rule. Our priority is for a well rounded team that delivers results:
- Experience in B2C subscription business (ideally app based with a freemium model)
- At least 4+ years of marketing experience
- Knowledge of digital marketing platforms with Braze experience (highly preferred)
- Experience driving revenue through product experiences
- Effective time management, creative, analytical, and organisational skills
- Experience launching and/or managing international marketing effort
- A self-starter with a strong work ethic
- Strong at data analysis and making data-informed decisions
- Strong communicator both written and verbal who excels in fast-paced and collaborative environments
- Strong attention to detail and project management skills
Our Benefits
Along with joining the founding London team as part of a fast growing company you will get:
- Industry leading compensation
- Hybrid working in central London (2-3 days per week) with flexibility to do remote working weeks
- Generous holiday options
- Bi-annual company retreats
- Learning & Development programmes
- Private comprehensive health & dental insurance
- Employee assistance programme for mental well being
- Free Life360 membership & Tile
Link to job posting here: https://boards.greenhouse.io/life360/jobs/6937797002