Marketing Team Structure Reccos

 jaredecohen82, good question and very relevant to our own journey with Braze currently. This new avatar of marketer is challenging at the same time fulfilling if the find the sweet spot. I lead a team of campaign managers who in addition to standing up the marketing lifecycle comms and contact strategy also develop campaign/canvas in braze. Not an easy transition to make and as DavidO alluded requires someone who has the natural acumen to understand and harness data more efficiently and willingness to get some hacks done when required in the grand scheme of things.  Having a Martech team in house and leveraging of their support helps marketers in their learning and in their willingness to pursue and embrace robust solutions to customer problems rather than resorting to quick fixes/wins. Setting up a culture to accept failures and learn from them also helps a great deal. Recognising step changes and continuous improvements are key in this journey and we find so far Braze as a platform has positioned so well to make this transition easier.