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Braze Bonfire is read-only from April 6–April 13, 2026. 

Braze Bonfire is getting an upgrade. From April 6 through April 13, 2026, Bonfire will be read-only while we tinker behind the scenes to improve your experience in the community. Read more.

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Bonfire-Champ's avatar
Bonfire-Champ
Supporter
2 years ago

Control Group question

Does anyone know what the advantage is of having a control group exit a canvas immediately vs. leaving them in the Canvas?

Canvas

2 Replies

  • Bonfire-Champ's avatar
    Bonfire-Champ
    Supporter
    2 years ago

    to see if a canvas drives users toward conversions at a higher rate than not receiving anything! basically to ensure that what you're doing is valuable for the user

  • Bonfire-Champ's avatar
    Bonfire-Champ
    Supporter
    2 years ago

    You'll be able to see the % lift and confidence of the control group vs. different variants in the Canvas Analytics page, too! As well as in the funnel reports and Retention reports.