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Bonfire-Champ's avatar
Bonfire-Champ
Active Member II
2 years ago

Control Group question

Does anyone know what the advantage is of having a control group exit a canvas immediately vs. leaving them in the Canvas?

  • Bonfire-Champ's avatar
    Bonfire-Champ
    Active Member II

    to see if a canvas drives users toward conversions at a higher rate than not receiving anything! basically to ensure that what you're doing is valuable for the user

  • Bonfire-Champ's avatar
    Bonfire-Champ
    Active Member II

    You'll be able to see the % lift and confidence of the control group vs. different variants in the Canvas Analytics page, too! As well as in the funnel reports and Retention reports.