For my segmentation, I used this regex search criteria for this custom attribute:
I then did a CSV User Data export, and this comes up:
| user_id | sfdcEmailOptOut |
| bf19ae67a9867270c4607c8ca8f7c0ec | FALSE |
I also did a User Lookup:
Does anyone have any idea why this would happen? Users with "FALSE" values should have been filtered out.
Thank you!
What is the type of the sfdcEmailOptOut attribute in Braze? Is it a string, because that's the only type that would make sense to use a regex on... but if you're only testing for a single value, then just use matches rather than a regex.
Or, ideally, get the type of the attribute to be boolean and re-import.
Or... have you changed the type of the attribute recently? There can be cases where you have data loaded as one type, then you change the type and the UI can get a bit confused and offer you filters as if it was a string, but then not match.
As a side-note, having attributes and segments indicating a positive condition (is Opted In) can be easier to manage and communicate. Rather than all the stacked double negatives - but you might not have that as an option right now.
