How is Your Company Utilizing the Web SDK?

Hello! I'm currently exploring the use of Braze's Web SDK for our financial institution and would love to hear how others, especially those in similar industries, are leveraging it.

One concern is that our online banking platform is managed separately, which could limit our ability to track member interactions or trigger personalized communications. Since we can't access their email unless they log into online banking, and it’s unlikely they would log in and then return to the main website, this may impact the effectiveness of our tracking and engagement efforts.

For those using the Web SDK, do you primarily focus on tracking anonymous users? What kind of insights are you gathering?

Any insights or advice would be greatly appreciated!