Best way to update thousands of profiles at once?

You are making the calls from your app's backend? 

How we did this - Through the Snowflake CDI sync. All of our user data was passed to our snowflake warehouse. We classified users as 'Acitve' or 'Passive' and then daily at 6:00am every day, we ran a query to sync user's whose classification had changed, from snowflake to braze. If you don't have snowflake, there are other data syncs braze has connections with.

The other way I can think of - would be to set up a canvas that enters users based on your active or passive definitions, and uses a webhook step to update a custom attribute for their engagement state. So... you might enter users who "Last used App more than 7 days ago" and assign your new `engagement_State` attribute = `passive`. 




 

Thanks for the reply!

Yes we would be making the calls to Braze from our backend to sync the user data. We use a data warehouse through Google to segment all active users into 4 different groups. On a scheduled basis, we would update these segments, and via our API update a `user_group` attribute on each Braze profile.

We do not use Snowflake, but it sounds like you're still making similar calls from Snowflake to Braze to sync your user deltas. I'm not familiar with that integration though so I might be missing information here, are you bypassing Braze's API endpoints? That is the bottleneck we're trying to work around.

Hey Kyle! ks927 , didn't mean to ghost ya! 

I think that the Rest API you are using is different than the CDI solution. We don't need to make any API calls, so we're not limited by that cap. Once your integration is set up, you can sync a table with unlimited rows (userId's) all at once.