Forum Discussion
rkrish
3 months agoCollaborator
Abandoned Cart Journey and Revenue Calculation
We have launched an Abandoned Cart Journey (Canvas) for an eCommerce site and we are setting it up with this configuration "Cart Updated" event as entry criteria "Cart Updated" event as exit crite...
inespais
3 months agoMentor
rkrish maybe you could set up a technical canvas with that same criteria that then triggers the Canvas with the Abandoned Cart emails.
E.g.
Technical Canvas:
- "Cart Updated" event as entry criteria
- Canvas set up with Variant 1 only sending everyone to an Action Path. This will, in turn look at:
- Group 1 - did Cart Updated or Purchase within 30mins (or whatever delay makes sense) --> These users are exited
- Group 2 - everyone else (i.e. they abandoned cart) --> send them to Webhook step
- Webhook step which triggers your Canvas with both Abandoned Cart emails - use the canvas/trigger/send endpoint
Then you'll have your Abandoned Cart canvas:
- Set up as API-triggered
- "Purchase" as the conversion event and
- Two Abandon Cart emails with a X and Y duration delay
Then you can use your Abandoned Cart canvas for reporting and isolate data for those who effectively abandoned their cart only. :)
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