In App Message to Android only devices

To isolate an In-App Message (IAM) send to only Android devices, even if a user has multiple devices (e.g., an Android phone and an iPad) associated with the same user profile, you can use device-specific targeting within your campaign setup. Here’s how you can achieve this:

Step-by-Step Guide

1. Create a Segment for Android Devices:
   • Go to the Segments section in the Braze dashboard.
   • Create a new segment and add a filter to target only Android devices. You can do this by selecting the appropriate device attributes.
2. Filter by Device Type:
   • In the segmentation filter, choose the attribute that specifies the device type. This is usually something like Device OS or Platform.
   • Set the filter to include only Android devices. For example, you might set Device OS to Android.
3. Apply the Segment to Your IAM Campaign:
   • When setting up your IAM campaign, go to the audience targeting section.
   • Select the segment you created in the previous steps to ensure that only users with Android devices are targeted.

Example

Here’s an example of how you might set up the segment:

1. Create Segment:
   • Segment Name: Android Devices
   • Filter: Device OS is Android
2. Apply Segment to IAM Campaign:
   • Campaign Audience: Select the Android Devices segment.

Detailed Steps

Creating the Segment

1. Navigate to Segments in the Braze dashboard.
2. Click on Create Segment.
3. Add a filter:
   • Attribute: Device OS
   • Condition: is
   • Value: Android
4. Save the segment with a descriptive name like "Android Devices".

Applying the Segment to IAM Campaign

1. Navigate to Campaigns and create a new IAM campaign.
2. In the audience targeting section, select the segment you created ("Android Devices").
3. Complete the rest of your IAM setup and launch the campaign.

Important Considerations:

• Multiple Devices: If a user has multiple devices (e.g., an Android phone and an iPad), the IAM will only be sent to the devices that match the segment criteria (in this case, Android devices).
• Real-Time Segmentation: Braze calculates segment membership in real-time just before sending the message, ensuring that only the devices that meet the criteria at the time of sending will receive the IAM.