Forum Discussion
Content Card Expiration More than 30 Days
We would like to use Content Cards for a few of our seasonal hero carousel topics, as well as our "always on" cards. I noticed that Braze mentions content cards have a maximum of 30 days that they ca...
Super interesting!!
Ideally the 30-day expiration limit for Content Cards in Braze primarily applies to the "after a duration" setting. If you instead use the "at a specific time" expiration option, this limit does not apply, and you can set an expiration date much farther in the future.
To make it more clear,
- "After a Duration" Setting:
- Limits visibility to 30 days from the time the card is sent to the user.
- Designed to ensure cards don’t stay stale or irrelevant if users don’t engage.
- "At a Specific Time" Setting:
- Allows you to define a specific date and time for expiration (e.g., December 31, 2025).
- Does not enforce the 30-day maximum limit—cards will remain visible until the specified time.
I would do something like this,
Schedule Daily Campaigns/Canvases
- Create a campaign or canvas to send the same card daily.
- Enable re-entry rules (e.g., down to minutes or seconds for canvases).
- Set the expiration for each card instance far in the future.
- If scheduled daily, users who open the app more than once a day may not see the card again until the next day’s cycle.
- Managing multiple campaigns for "always on" cards could be complex and prone to errors.
- Analytics may become fragmented as each instance is treated as a separate campaign.
Best appoach will be something like using "At a Specific Time" Expiration
Given your need for "always on" cards and the flexibility to handle seasonal campaigns, the "at a specific time" expiration setting is the best and simplest option.
- Cards remain visible until the specified expiration date, regardless of the 30-day limit.
- You can set a far-off expiration (e.g., a year or more) and update it periodically if needed.
- Avoids unnecessary complexity and manual effort in scheduling or duplicating cards.
- Combine this approach with Behavioral Triggers in Braze to make the cards reappear for users based on actions, ensuring they remain dynamic and engaging even if displayed long-term.
Let me know your thoughts!!
