We can't have an AMA without discussing AI - tell us more about how Papa Johns UK is using it

We’re still early in our AI journey and are being very deliberate about where and how we apply it. The focus right now is on exploring safe, low-risk opportunities, using AI tools that come out of the box with platforms like Braze to improve efficiency and personalisation in a controlled way.

It’s about testing, learning, and making sure any AI-driven initiatives truly add value without introducing unnecessary complexity or risk. We’re moving thoughtfully, looking for the right pilots before we scale.