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danielanunezg
3 months agoCollaborator
Reactivation of users
Do you recommended using WhatsApp for users who are not longer active?
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- lexiehaggerty1Braze Employee
Yes! WhatsApp is an ideal channel for reaching lapsed or dormant customers when they are outside of your app or website.
Braze customers have seen success building targeted campaigns to reactivate lapsed users with personalized offers. Check out a case study example of this here.
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