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danielanunezg's avatar
danielanunezg
Collaborator
1 year ago

Reactivation of users

Do you recommended using WhatsApp for users who are not longer active?

1 Reply

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  • lexiehaggerty1's avatar
    lexiehaggerty1
    Braze Employee
    1 year ago

    Yes! WhatsApp is an ideal channel for reaching lapsed or dormant customers when they are outside of your app or website. 

    Braze customers have seen success building targeted campaigns to reactivate lapsed users with personalized offers. Check out a case study example of this here.