Question on anonymous users - BIG AMA
Can you share some of the examples of engaging anonymous users you’ve seen from Braze customers?
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You bet! At Braze, we often see an Anonymous User messaging strategy to consist of three phases - Make The First Move → Prove Your Worth → Get Them Excited. Examples on what each phase could look like for your brand are:
- Make the First Move
- If a user never created an account during onboarding, show an In App Message on explaining the benefits of creating an account to anonymous users on their next session start.
- Prove your worth
- Demonstrate the value you offer as a brand to the user, personalized at scale - such as using Content Cards to educate on critical product features that can lead users to perform high value actions.
- Get them excited
- Seal the deal - pitch a coupon activation campaign when a customer starts a session or lands on the website after the first 2 phases are complete.
