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Braze Bonfire is getting an upgrade. From April 6 through April 13, 2026, Bonfire will be read-only while we tinker behind the scenes to improve your experience in the community. Read more.

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Forum Discussion

MaggieBrennan's avatar
MaggieBrennan
Former Employee
2 years ago

Question about winning paths and winning variants

What about the difference between winning paths and winning variants?

1 Reply

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  • jojo_zieff's avatar
    jojo_zieff
    Braze Employee
    2 years ago

    Winning Paths brings the power of automated decisioning into every step of the Canvas Flow. This helps customers expand their automation and optimization capabilities when conducting an A/B test. Winning Paths allows users to test any experiment in a Canvas Flow, and after a given period of time, automatically sends users down the path that has the highest conversion rate. This allows users to test and optimize how long to have a delay, what copy works best in a follow-up message and much more.