Google Tag Manager

Forum Discussion

MaggieBrennan's avatar
MaggieBrennan
Icon for Community Manager rankCommunity Manager
2 years ago

Question about winning paths and winning variants

What about the difference between winning paths and winning variants?

  • jojo_zieff's avatar
    jojo_zieff
    Braze Employee

    Winning Paths brings the power of automated decisioning into every step of the Canvas Flow. This helps customers expand their automation and optimization capabilities when conducting an A/B test. Winning Paths allows users to test any experiment in a Canvas Flow, and after a given period of time, automatically sends users down the path that has the highest conversion rate. This allows users to test and optimize how long to have a delay, what copy works best in a follow-up message and much more.