Forum Discussion
MaggieBrennan
2 years agoCommunity Manager
Question about winning paths and winning variants
What about the difference between winning paths and winning variants?
- jojo_zieffBraze Employee
Winning Paths brings the power of automated decisioning into every step of the Canvas Flow. This helps customers expand their automation and optimization capabilities when conducting an A/B test. Winning Paths allows users to test any experiment in a Canvas Flow, and after a given period of time, automatically sends users down the path that has the highest conversion rate. This allows users to test and optimize how long to have a delay, what copy works best in a follow-up message and much more.
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