Question about winning paths and winning variants
What about the difference between winning paths and winning variants?
Forum Discussion
Winning Paths brings the power of automated decisioning into every step of the Canvas Flow. This helps customers expand their automation and optimization capabilities when conducting an A/B test. Winning Paths allows users to test any experiment in a Canvas Flow, and after a given period of time, automatically sends users down the path that has the highest conversion rate. This allows users to test and optimize how long to have a delay, what copy works best in a follow-up message and much more.
