Is Personalized Variant determined purely by session data?
Personalized Variant currently looks at session recency, session frequency, and tenure, and we are looking into adding other characteristics.
More context from the Fall Release and a link to the documentation:
Improve campaign conversions with Personalized Variant. A/B testing helps you determine which version of your message produces the best results, but it’s rare that one version of a message is truly the best version for every customer. After all, while most customers prefer Version A, a few might actually prefer Version B. Personalized Variant is a new optimization feature for campaign A/B tests that considers these individual differences and automatically sends each customer the campaign variant with which they’re most likely to engage.
Personalized Variant currently looks at session recency, session frequency, and tenure, and we are looking into adding other characteristics.
