Forum Discussion
Predictions for 2025?
Let’s hear about your marketing predictions for 2025. What are some of the ways you think brands will execute loyalty and retention campaigns in 2025?
Couldn't agree more. From my perspective, in terms of Loyalty strategies themselves, my prediction is that brands will continue to emphasize delivering exceptional experiences - well beyond just "points". Customers want and expect more from brands, and simultaneously, brands are already delivering them. I'm seeing across all major industries, from Quick Serve Restaurants to Media & Entertainment and beyond.
I can't wait to see what creative Loyalty strategies brands will deploy in 2025!
