Forum Discussion
Predictions for 2025?
Let’s hear about your marketing predictions for 2025. What are some of the ways you think brands will execute loyalty and retention campaigns in 2025?
It is hard to know for sure what this year will bring, but I think brands will continue to use AI in their marketing campaigns, though with mixed results.
For loyalty and retention efforts, I expect to see a greater emphasis on real-time data to better understand customer preferences. This will help brands tailor messages and experiences more precisely, creating more personalized and relevant interactions with each customer.
