Forum Discussion
Planning process & biggest challenges
Hey nicole_suther Wyndie_Mills Congrats on the Torchie and the success of the Mint Mobile and Jack in the Box campaign! Can you share more details about the planning process for the campaign? What ...
We had multiple partners, our own creative agency, Jack in the Box and Ryan's agency Maximum Effort. Thankfully we all work very well together. I think the key is communication, 'when in doubt, talk it out'. We needed to make sure that Jack in the Box was getting what they needed in terms of measurement for the partnership and also that we had what we wanted - which was a solid Brand moment that gave our customers something (a free shake) at no cost.
