Forum Discussion
Hey!! I suppose I just wanted to ensure that Braze could handle the reply and mark the subscriber as "Unsubscribed" even when not using the OOTB Braze subscription center. Or maybe I should ask - is this functionality already available within Braze? https://www.braze.com/docs/user_guide/administrative/app_settings/email_settings#enable-list-unsubscribe-header
I really meant to link t the one-click unsub section of that page FYI. Oops!
- jennifer9 months agoBraze Employee
Hey catmears, this is the Braze Product Team. If you're not using Braze's OOTB unsubscribe/preference center functionality, but your own custom unsubscribe link, then your system will need to process those list-unsubscribe requests and pass the updated subscription state to Braze.
- catmears9 months agoActive Member
Thanks jennifer - that's what I figured! If I were to re-word my original question, I suppose I would put it to you all like this:
If we use OOTB Braze unsub function AND we turn on the list-unsub header currently available NOW in Braze; does that meet the requirement for one-click unsubscribe? (I don't think it does because as I read the documentation, it looks like current functionality is set up as MAILTO: and doesn't include an HTTPS URI).If not, will the feature that's mentioned in the Note here satisfy the requirement? (Mostly looking for confirmation that Braze is working on product functionality to address this upcoming requirement).
Anyone using a custom pref center is going to have to build in custom header code to accomodate the one-click header unsubscribe link.
- jennifer9 months agoBraze Employee
catmears Yepp, the current list-unsubscribe header available in our Email Preferences does not meet the requirement because it is a mailto. However, Braze is currently developing support for one-click unsubscribe header, which will meet the requirement from Yahoo/Gmail.
Correct, marketers that have a custom preference center or a custom unsubscribe functionality will need to set up a one-click unsubscribe URL that adheres to the requirements in the docs. Braze's upcoming feature will allow customizing our list-unsubscribe header to include a single one-click unsubscribe URL that will get automatically added to all marketing messages
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