Forum Discussion
List-unsubscribe header with preference center page
Our company uses a custom preference center page as our unsubscribe link, so that customers can opt-out of any or all subscription groups (custom preference center created via API: https://www.braze....
Follow-up question to this: If we use the expected List-Unsubscriber-Post tags in our headers, what happens in Braze? AKA how does Braze handle the response? I'm looking at Google's example code here:
To set up one-click unsubscribe, include both of these headers in outgoing messages:
- List-Unsubscribe-Post: List-Unsubscribe=One-Click
- List-Unsubscribe: <https://solarmora.com/unsubscribe/example>
When a recipient unsubscribes using one-click, you receive this POST request:
"POST /unsubscribe/example HTTP/1.1
Host: solarmora.com
Content-Type: application/x-www-form-urlencoded
Content-Length: 26
List-Unsubscribe=One-Click"
Hey Cat! Can you clarify the question for me? They should be set to unsubscribed, but our Product team can provide more detail if there's something else you're looking for?
Hey!! I suppose I just wanted to ensure that Braze could handle the reply and mark the subscriber as "Unsubscribed" even when not using the OOTB Braze subscription center. Or maybe I should ask - is this functionality already available within Braze? https://www.braze.com/docs/user_guide/administrative/app_settings/email_settings#enable-list-unsubscribe-header
Hi Cat! Yes, Braze will be supporting the list-unsubscribe header requirements laid out by Gmail/Yahoo by June 2024.
