Google Tag Manager

Forum Discussion

  • aprildmullen's avatar
    aprildmullen
    Braze Employee
    10 months ago

    Brands are enhancing their cross-channel user experiences and planning to expand across more channels. Survey respondents are using or planning to use channels like email (45%), mobile and web push (43%), targeted app/web content (41%), and in-app/browser messaging (40%). Surprisingly, messaging apps like WhatsApp and Line lead at 47%. Another emerging channel is paid media powered by first-party data (41%).