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trang's avatar
trang
Active Member II

Hi,

I am a marketing capability manager from Hilton. What are the best practices for holiday deliverbilities?

 

Goot's avatar
Goot
Braze Employee
2 months ago

Hey Trang!

During the holidays, best practices are even more important! For email deliverability, that includes:

  • getting explicit consent to send emails
  • sending valuable content
  • authenticating all mail streams with SPF, DKIM, and DMARC
  • making it easy to unsubscribe and manage preferences
  • maintaining a healthy list, with minimal bounces
  • sending at a predictable cadence and volume

 

During the holidays, you may be increasing volume--luckily we just posted a larger response about that, here! 

What are your specific concerns about holiday sends? LindseySilver and I would love to help!