Do I need a CDP to use Braze?
Are any ecosystem technologies required to use Braze or the new data capabilities?
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No, Braze does not require a separate CDP to function.
With this said, whether your brand needs a CDP is ultimately tied to your overarching business needs and workflows. For example, if you have use cases that extend beyond marketing and customer engagement with Braze, or you require advanced data capabilities (e.g. probabilistic ID management, data science tooling, identity graph tools, or data clean rooms) you may want to explore CDP capabilities.
In this event, or if your brand already has one in place, we can easily integrate! Braze integrates with virtually any CDP, and we have productized integrations with leading CDPs like Amperity, Amplitude, Census, Hightouch, mParticle, Rudderstack, Simon Data, Tealium, Treasure Data, Twilio Segment and more.
