Braze Data Platform Pricing

Important to say up front: Braze pricing has not changed as a result of the BDP launch. 

With this said, most Braze Data Platform features are included as part of your Braze contract, and available at no additional cost! This includes: Cloud Data Ingestion, Data Transformation, Catalogs, CDI Segments, Identity Management, Enhanced Data Management, and more.

Other BDP products (e.g SQL Segment Extensions, Currents connectors, Snowflake Data Sharing) do have a cost, and are available as adds to your Braze contract. 

As you consider which elements of the Braze Data Platform to use, keep in mind that its composable nature means that you can determine the products and integrations you want to leverage (and thus what you would need to pay for), as you construct and refine your tech stack.