Hiring: CRM Platform Manager @ Goodnotes

About the team:
At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets. You will work alongside other marketers, engineers, product managers, designers, and the wider Goodnotes team as a part of the CRM team.

About the role:
We are looking for a CRM Platform Manager who will own the technical operations and strategic enablement of our large-scale CRM campaigns and management. This role is responsible for ensuring the CRM platform is fully integrated, scalable, and optimized to support data flows, user segmentation, and experimentation across teams, not only for campaign execution but to empower CRM use cases end-to-end for Goodnotes.

What will this person’s day-to-day look like?

1. Keep our CRM ecosystem running smoothly
   You'll own the integration between our CRM platform and key product/data pipelines — making sure everything flows accurately and reliably.
2. Power smart targeting & personalization
   You’ll help unlock segmentation, testing, and personalization opportunities — always tying things back to clear CRM goals that drive impact.
3. Support marketers & scale with stability
   You’ll partner closely with marketers and engineers to make sure everything runs like clockwork, from event tracking to operational scalability.

What must this person bring to the table?

• You’ll be the go-to expert for the infrastructure that powers CRM across millions of users, so technical fluency and platform confidence are a must.
• At least 5+ years in CRM, with real experience managing a platform end-to-end.
• You’re comfortable working with event schemas, APIs, and data pipelines and not just at a surface level.
• You understand the full campaign lifecycle: audience logic, segmentation, trigger-based automation, experimentation and how to set it all up.

What are some preferable skill sets, and tool proficiencies?

• A working knowledge of HTML/CSS for message templating and SQL for digging into data
• You’re great at teaming up with engineers and PMs to scope, plan, and maintain integrations
• You think like a builder, but communicate like a partner, and you’re excited to shape how CRM scales across the business

At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience.
Our Values:
Dream big
—Be visionary, strategic, and open to innovation
Build great things
—Work in service of our users, always improving and pushing higher
Operate as an owner
—Take responsibility with bold decision-making and bias for action
Win like a sports team
—Be trusting and collaborative while empowering others
Learn and grow fast
—Never stop learning and iterate fast
Share our passion
—Share ideas and practice enthusiasm and joy
Be user obsessed
—Empathetic, inquisitive, practical


Sounds like you? Apply here: https://lnkd.in/gMvuj2Ns