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MaggieBrennan's avatar
MaggieBrennan
Icon for Community Manager rankCommunity Manager
2 years ago

Another question for our Braze Inspiration Guide AMA

Can you give us some examples of “Aha moments” that you’ve seen Braze customers focus on when setting up Activation campaigns?
AMA
Braze Inspiration Guide 2023
dana_newman's avatar
dana_newman
Braze Employee
2 years ago

“Aha moments” will of course vary based on the vertical and business but generally speaking, these are commonly instances like making a purchase, adding to cart, or favoriting an item.  Specifically for activation campaigns, we see customers particularly focus on driving towards “Aha moments” such as:

  1. when a user provides their communication preferences
  2. when a user fills out their profile with personal information like gender, birthday, etc.,
  3. when a user converts on a free trial subscription
  4. when a user rates or provides feedback on your app or experience
  5. and the white whale– when a user refers a friend!