Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.
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AI has made generating content easy. Turning that content into meaningful customer outcomes is still hard. Marketers don’t need more content—they need more context to drive real outcomes. BrazeAI™ and the Creative Studio make that possible. Combine bold ideas with real-time context and composable intelligence to deliver…
The wait is over. Braze Bonfire has officially moved into its new home, and we are ready for you to pull up a chair. This upgrade is all about making your experience smoother, faster, and more intuitive so you can get back to what matters: connecting with the best minds in customer engagement. Braze Bonfire is the space…
Customer experiences just got a whole lot more unified. We’re announcing new eCommerce features designed to help you drive revenue from your first-party commerce data, quickly. Our goal is to eliminate fragmented data, allowing you to use your commerce data to create a single, actionable view of your shoppers. These new…
It’s been over three years since Braze Bonfire took the leap from a chat-based platform to this web-based forum, and over that time, Bonfire has continued to be a place where Braze users can ask questions, get answers from peers, and make connections with others living and breathing customer engagement. Folks have found…
Take an inside look at where AI is actually moving the needle, versus where it might be accidentally building a wall between you and your customers. Find out why: * Marketers think they’re nailing it, but consumers still feel overlooked * AI bots are now "shopping" for your customers—and what that means for your business *…
Our limited-time Black Friday promotion is live! From November 17 to December 5, get 50% off any Braze Certification exam using the promo code blackfriday. It's the best way to validate your skills and level up before the new year! Key Details * 50% off any Braze Certification exam * Register by EOD December 5, then take…
We’re in the final days before Forge and the countdown to the Torchie Awards is on! For this post, we dive into three categories that always see the most entries: Collaborative Team of the Year, Creative Excellence, and Campaign of the Year. The submissions for 2025 were next level, and because of that we’re introducing…
The Braze Alloys ecosystem includes the best of the best, whether you’re looking for a partner in technology or solutions. The partner categories of the Torchie Awards aim to celebrate this community of innovators who help brands of all sizes take the craft of customer engagement to the next level. Let’s meet our finalists…
The competition for the Torchie Awards was fierce this year, and our finalists represent the top tier in a field crowded with creativity. Let’s dive into the stories of our finalists for four categories: Bonfire Community Leader of the Year, Rising Marketing Star, Marketing Leader of the Year and Braze for Impact. Bonfire…
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