Explore everything we launched at Forge 2026

Haley

• Decisioning Studio Go (Beta): Build self-serve AI decisioning agents that autonomously find the best message variant, time, day, and frequency for each customer.
• Content Optimizer: Replace manual A/B testing with real-time optimization that tests hundreds of message combinations at once and shifts send volume toward what performs best.
• Operator Canvas Creation: Build and edit entire customer journeys using natural language, right inside the Braze dashboard.
• Conversational Agents (Beta): Have responsive, context-aware conversations with your customers at scale across WhatsApp, SMS, RCS, and web.
• Agentic Standards (Beta): Set your review rules once in plain language, and AI checks every campaign and Canvas against them automatically before it goes live.
• Message Prioritization: Define a shared, enforceable hierarchy across your campaigns and Canvases, so the highest-value message always reaches a customer first.
• Usage Alerts, Message Observability Dashboard, and Canvas Alerts: Catch issues before they cost you with proactive visibility into spend and campaign health.
  
• Databricks OpenSharing: Securely share real-time Braze engagement data with your Databricks Lakehouse, no ETL pipelines required.
• Surveys: Build native, drag-and-drop surveys inside in-app messages and landing pages that instantly power segmentation and trigger Canvases.
• Shopify Markets & Segments: Sync localized language, currency, pricing, and segments directly from Shopify into Braze. .
• Cloud Data Ingestion updates: Connect your data into Braze and Decisioning Studio faster with new warehouse sources and a no-code data mapper.
  
• Operator Connect (Beta): Bring Operator into the tools you already use, like Claude and Cursor, through the Braze MCP.
• Remote MCP Server: Connect your AI agents and dev tools to Braze in under a minute via a secure URL.