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The October 15 release notes are live, and this release has a lot in it. Here are a few highlights:
BrazeAI Decisioning Studio™ Go: An AI decisioning agent for recurring email programs. It picks the best subject line, send time, and image combination for each recipient instead of one winner for everyone, and it uses a control group so you can measure lift.
Message Prioritization: An optional layer on top of frequency capping. When several campaigns or Canvas steps compete for the same user, ranked rules decide which message sends, and lower-priority sends can retry later.
Real-time updates for Content Cards: Cards now reach a user's device during a session with no manual refresh. This requires Swift SDK 18.0.0+, Android SDK 43.1.1+, or Web SDK 6.12.0+.
Industry Benchmarks dashboard: Compare your email, push, Content Card, and SMS performance against benchmarks for your industry and region.
Agentic Standards (Beta): Define brand and technical rules for campaigns and Canvases, then run an agentic evaluation before launch.
SDK breaking changes: Swift 19.0.0, Android 44.0.0, Web 7.0.0, and Flutter 23.0.0 include breaking changes. Review the changelogs before upgrading.
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