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Take an inside look at where AI is actually moving the needle, versus where it might be accidentally building a wall between you and your customers. Find out why: * Marketers think they’re nailing it, but consumers still feel overlooked * AI bots are now "shopping" for your customers—and what that means for your business *…
Our limited-time Black Friday promotion is live! From November 17 to December 5, get 50% off any Braze Certification exam using the promo code blackfriday. It's the best way to validate your skills and level up before the new year! Key Details * 50% off any Braze Certification exam * Register by EOD December 5, then take…
Hi Bonfire Community, We’re super excited to announce the launch of our latest guide: Melting Points: Locking in Loyalty! In today’s fast-paced world, building true brand loyalty is more important (and tricky!) than ever. This third edition from the 427° Innovation Lab at Braze is packed with insights from global research,…
85% of marketing execs are concerned their messages aren’t hitting home—discover the insights you need to turn every touchpoint into an opportunity. We surveyed 2,300 marketing leaders and paired their insights with data from over 5.7 billion global Braze users to identify the top three customer engagement trends marketers…
Hi Bonfire community! 👋 2025 is here, and there’s no better time than the new year to launch an updated ranking and badging system. This year, we’re excited to recognize your contributions in Bonfire more effectively. Here’s what’s changing: Ranking Updates Ranking in our community is based on your level of engagement—the…
🔓 A faster, simpler registration and login experience Logging in and registering should be simple and easy—now it is! Account creation is much simpler in the new experience, and even better is a streamlined login experience. We’ve reduced the number of clicks to access content, introduced an interstitial instead of…
Welcome to Braze Bonfire! We’re really glad you’re here. 😊 Whether you're a seasoned Braze end-user or just someone passionate about customer engagement, this is the place for you. Here, you're not just advancing your skills; you're making lasting connections with peers and growing into the stellar practitioner you aspire…
Brands today are at a pivotal moment in their customer engagement efforts. As AI has leapt into the marketing mainstream, leading executives, investors, analysts, and others have begun to wonder what the long-term impact of this technology will be. But as AI grows in importance for customer engagement, marketers are…
Braze is excited to announce that our fourth Global Customer Engagement Review is here. In the fourth installment of our annual Global Customer Engagement Review, we’re taking a deep dive into the evolving world of customer engagement to uncover what marketers need to know today. From the rise of new AI tools to the…
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