Insights from Our Recent “Favorite Marketing Channel” Survey
Why We Ran the Survey Understanding which channels resonate most with your audience is crucial. By surveying dashboard users, we aimed to uncover favorite consumer marketing channels. Survey Results: Top Channels 1. Email emerged as the clear favorite, with 38% of responders selecting it as their preferred channel. Notably: - The leading industries represented were Retail, Media, and Technology. 2. Push Notifications ranked second, with 29% of total responses: - Retail, Media, and Tech again topped the industry representation. 3. In-app messaging/in-browser messaging was the third favorite, with 19% of responses: - The leading industries were Media, Technology, and Financial Services Actionable Channel Insights for Customers Below are some recommendations to get the most out of your channel mix: Prioritize email marketing: As the clear favorite and the most perennial marketing channel, focus on enhancing your email marketing strategies. A few ways to ensure you’re always optimizing and personalizing your email campaigns: Segmentation: Go beyond basic demographic segmentation by tailoring your messages based on your users’ behaviors for campaigns that resonate. Dynamic content: Take personalization a step further with customized product recommendations, special offers based on what your customers have recently engaged with on your site or app, share location-based event recommendations or regional products, and use real-time updates to share timely promotions. Testing and Experimentation: Experiment with subject lines, layouts, imagery, etc, to optimize email performance with A/B testing. Test sending emails at different times to find the optimal timing for your audience, and test different email frequencies to find the sweet spot for your audience. Clear CTAs: Avoid overused CTAs like "Learn More" and stick to action-oriented, specific language in your CTAs. Monitor engagement metrics: Track your open rate, click-thru rates, and conversion rates and use insights from these metrics to refine your email strategy continuously. Leverage Push Notifications: Push notifications are a powerful way to reach your audience directly on their devices, delivering relevant messages that capture attention and prompt immediate action with real-time alerts on web, mobile, wearable devices, and more. Explore ways to integrate Push into your marketing mix and optimize. Use contextual messaging: Send push notifications based on user context, such as location or time of day. For example, if a user is near a store location, send a notification about a special offer available only at that location. Rich media notifications: Use rich media like images or videos in your push notifications to capture attention. Explore in-app message or in-browser message opportunities: In-app or in-browser messaging is an effective channel for engaging your users at critical, timely moments while they are in your app or on your website. Guided help: Use in-app messaging to reduce friction and enhance the user experience with messages to help users navigate your app or website and discover new features, content, products and more! Gamification: Use progress bars or achievement badges to encourage users to complete specific actions or engage more deeply with your platform. Feedback: Use in-app message surveys to create feedback loops, asking users for their preferences on features or content. Surveys provide valuable insights and data to support future improvements – like the survey that powered this post! Did you know: If your brand already has the BrazeSDK integrated into your app or website, you have access to in-app or in-browser messaging! Use SMS/MMS to connect with your customers: The personal nature of SMS/MMS fosters a sense of connection and urgency, enabling brands to connect with customers on a more personal level. Deliver time-sensitive information, promotions, and updates directly to your users' mobile devices to drive quick action. Rich media in MMS: Use MMS to send rich media, like images, videos, or GIFs, to capture attention and drive higher engagement rates. Feedback: Encourage two-way communication by allowing users to reply to your SMS messages to gather feedback, answer questions, or even conduct surveys, creating a more interactive experience. Don’t sleep on WhatsApp: WhatsApp is the most popular mobile messaging app in the world, with over 2 billion monthly active users and heavy usage in Latin America, Asia Pacific, and Europe. WhatsApp is integrated into the everyday lives of consumers, making it perfect for marketers looking to connect with customers in a way that feels seamless and authentic. Two-way messaging: WhatsApp's unique capability of two-way conversational messaging is an effective way to drive users back to your app, for example, to complete onboarding, update their account, or conduct promotional campaigns. Content Cards - Your channel for app or website banners: In a separate survey, we recently asked Content Cards customers their most frequent use case for Content Cards. The number one response: As an app or website banner. Content Cards also act as a notification center, a promotions feed, an onboarding center, and more! To maximize engagement, leading brands use cross-channel campaigns that integrate multiple channels, especially combining in-product and out-of-product channels to reach users wherever they are! Research and experiment to find the right channel mix for your brand. Conclusion By understanding the channel preferences of your audience, you can create more effective and engaging campaigns that resonate. Thank you for being part of the Braze community. We look forward to hearing how you implement these findings in your marketing efforts!If reporting feels like a headache, this might help - check out Braze reporting updates!
We know how challenging it can be to get the full picture of your marketing efforts, uncover and act on insights, and prove ROI. Braze has two new reporting tools that can help: Report Builder: Create sharable reports with visuals that clearly demonstrate campaign impact. Dashboard Builder: Get an instant view of your entire engagement landscape with custom dashboards or pre-made templates. Read more hereAnnouncing new Braze features to boost your eCommerce success
Shoppers move fast. One wrong email or frustrating checkout experience can lead customers to the competition. The best brands use marketing tools that work in tandem to deliver relevant messages in the moments that matter. That’s why we’re excited to share powerful new capabilities designed specifically to help you elevate your eCommerce strategy: Seamless integration with Shopify: Effortlessly turn real-time data into personalized, cross-channel engagement that builds loyalty and drives revenue. eCommerce focused templates: Accelerate the creation of your campaigns with eCommerce specific templates for Canvas, Email, and Landing Pages. Enhanced omnichannel engagement: Leverage smarter, personalized interactions across mobile and email to boost conversions and create memorable shopping experiences. Braze Learning playbooks: Gain strategies for key moments in a shopper’s journey, including abandoned cart, order confirmation, and price drop promotions. These updates are tailored to empower you to connect with your shoppers more effectively and turn every interaction into a transaction. Learn moreAnnouncing the Braze Data Platform
Today, we're excited to launch the Braze Data Platform, unifying our data products and integrations under one umbrella. Here’s a quick rundown: What is it? 🤔 The Braze Data Platform powers tailored, impactful experiences across digital touchpoints with three core pillars: Data Unification: Ingest and consolidate first-party data from any source with ultra-low latency. 📊 Includes Cloud Data Ingestion and Data Transformations. Data Activation: Understand customer behaviors and preferences in real-time with an always-on data stream updating profiles and segments instantly. 🔄 Includes SQL Segment Extensions and Deterministic ID management. Data Distribution: Stream data to external systems for better insights and decisions using powerful partner integrations. 🌐 Includes Currents and Snowflake Data Sharing. Read moreNavigating Global Engagement with Tools that Build Confidence
To help marketers engage their customers at all the right moments, Braze is introducing a collection of features designed to enhance the scalability, security, and experience of our platform. These features enable: Sophistication at a global scale, for any and every moment: As one example, our new Multi-Language Composition feature simplifies workflows for building customer journeys and brand equity across regions. This feature enhances our platform's ability to deliver personalized, culturally relevant messages across diverse regions at scale. Secure, privacy-first capabilities: New features we’re launching include Roles, which introduces a simplified and de-risked permissions structure to enhance security controls for admins setting up Braze users. Just-in-time Provisioning streamlines the setup for new team members and enhances security by ensuring timely access control and reducing the risk of unauthorized access. PII Custom Attributes enhance data privacy and governance controls by preventing unauthorized access to your brand’s customized sensitive information. Data Deletion preferences boost data protection and privacy by anonymizing personally identifiable information (PII) in customer events and messages based on end-user consent. Additionally, CDI Segments reduce risk without sacrificing personalization by securely using a zero-copy data approach to pull directly from your data warehouse to target specific demographics. This feature enhances data warehouse access for marketers, enabling them to swiftly construct detailed audience segments while minimizing overhead and operational costs. Confident User Experience: Our newest feature to help marketers achieve this is Preview User Paths, which enable marketers to more meticulously test complex multi-stage journeys before running them, allowing for adjustments and team input at every step. As marketers navigate the complexities of global engagement, confidence remains cornerstones of effective customer relationships. Braze continuously strengthens customer trust by providing tools designed to ensure that every interaction is secure and personal—because when confidence scales, so does your impact. Read more hereGet to know Sage AI by Braze™
Savvy marketers like you are on the hunt for new ways to craft memorable experiences with customers, save time, and get more ROI out of their customer engagement strategy. The pressure is on to keep up and AI is emerging as a go-to for brands to stay ahead. But the possibilities of AI can be overwhelming. That’s where Sage AI by Braze™ comes in. Sage AI by Braze™ is your trusted marketing advisor. Use AI to tailor recommendations for each customer, unlock sophisticated personalization and prediction at scale, generate authentic content, and drive the most high-value actions from each customer. Learn MoreShare Your Braze Experience & Unlock a Special Surprise💥
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