đ Lets chat about: CRM, Growth, and Digital Strategy? đ
Hi everyone! Iâm Vladyslav, a Senior Application Consultant at VML MAP, where I help enterprises uplift their tech stack through CRM automation, marketing strategies, and personalization at scale. From customer engagement to retention strategies, I thrive on optimizing every touchpoint in the user journey, leveraging tools like Braze, Talon One, Amplitude, mParticle, Hubspot, DYield and many others to drive impactful results. With many years of experience in CRM and Growth, Iâve worked on large-scale marketing automation projects at companies like Glovo (DH), Wunderman Thompson MAP and many others, helping brands connect with their customers through data-driven strategies. đĄ Whether itâs automation, A/B testing, lifecycle marketing, growth strategies or developing the most hacky solutions, I love geeking out over CRM innovation. Letâs connect, share insights, and collaborate on exciting projects!Fun Team Activity: Marketing Scavenger Hunt
If you're looking for something easy, free, and fun to do your your team, here's something I recently did with the Lifecycle Marketing team here at Braze! A Marketing Scavenger Hunt. It was directly relevant to our jobs, of course, but also taught us a lot of random things about each other. Like that one teammate is very loyal to a particular floss brand, or that another got very into flashlights during COVID đ. Here are the rules and some of the prompts we used, but it would be super easy to add to this or adapt it for your own team! The Rules: We will scour our own inboxes, push notifications, SMS alerts, social or any other marketing channels we use to find campaigns targeted to us matching the prompts. When you find a match, take a screenshot and add it to the appropriate slide below your name. Weâll have 20 minutes of searching and then come back together to see what we found! Each campaign is worth a different amount of points, depending on the difficulty of finding them! Sample Prompts: Find a campaign with perfect personalization. Find a campaign with bad personalization. Find an Email with a punny subject line. Find an Email or SMS with incredible visuals. Find a campaign that used more than 1 channel. Find a campaign with a terrible CTA. Find a campaign that targeted a niche interest. Find a campaign with a seasonal theme. Find an abandoned cart campaign. Find a welcome email. Find a campaign that shows how many loyalty points you have. Find a subject line with 3 or more emojis. Let me know if you try it out!What skill did you unlock in 2024?
Hi friends! December is here, and like many of you, I dove into my Spotify Wrapped today (no surprisesâHurray for the Riff Raff dominated!). This got me reflecting on the year and how marketing, marketing ops, and marketing technology have evolved. While AI is a popular topic, Iâm curious to hear about your experiences. What was the single most important skill you learned for your work in marketing or marketing operations in 2024? What prompted you to learn that single most important skill? What other skills did you learn in 2024? Reply in the thread and share how you leveled up in 2024!Your Post-Forge Horoscopes
You did it! After all the hustle and magic that was Forge, itâs time to embrace the balanced energy of Libra Season. With everything from epic panel discussions to late-night brainstorming sessions in Vegas, youâve proven that cross-channel engagement isnât just a strategyâitâs an art form. Now that the dust has settled, itâs time to recalibrate, refresh, and realign. Libra Season is here to remind you to celebrate the wins, big and small. Think of this as your post-Forge reset: a chance to perfect those in-product messaging flows, fine-tune email campaigns, and dive into some well-deserved reflection. Relationshipsâwhether with customers, partners, or teammatesâare at the forefront, and personalization is still queen. Your focus? Creating harmony and lasting connections through thoughtful, customer-first strategies. This season is about finding the balance between creativity and data, vision and execution. As the excitement from Forge continues to spark ideas, keep riding that wave of optimism and innovation. Youâve set the stage, now let Libraâs energy help you finesse and fine-tune those brilliant ideas into lasting success. đźâ¨ Aries â Libra Season puts partnerships and collaborations front and center. Whether it's finding the perfect teammate for a project or building stronger client relationships, it's all about teamwork. Think about how personalization and thoughtful outreach (hello, SMS and email) can strengthen these connections. Keep your interactions intentional, and donât rushâthis season calls for balance, not speed. Relationships matter, so nurture them. đ¤đ§ Taurus â Libra Season focuses on your daily routines and health. Itâs time to perfect your workflow and fine-tune your habits. Whether itâs refining email campaigns or organizing in-product messaging, this month is all about creating efficient systems. The secret to success? Consistency. Donât shy away from getting into the nitty-gritty of customer engagementâsmall tweaks will make all the difference. đđť Gemini â Libra Season invites you to have fun with your marketing efforts. Experiment with playful push notifications or a clever SMS campaign that grabs attention. Itâs your time to show off your creative flair! Keep things light, engaging, and spontaneousâyour audience will appreciate the extra spark you bring this season. â¨đ˛ Cancer â Libra Season lights up your home and foundation, encouraging you to focus on nurturing your customer base. Think of your email strategy as building a relationshipâthis is about creating trust and emotional connection. Personalization is key, so lean into crafting messages that resonate on a deeper level. Whether itâs through cross-channel efforts or thoughtful in-product messaging, give your customers the care they deserve. đĄđŹ Leo â Communication is everything this Libra Season, Leo. Itâs time to refresh your messagingâwhether thatâs revamping an email campaign or improving your customer outreach strategy. Keep your tone clear, engaging, and authentic. Experiment with your approach, but donât forget the power of good old-fashioned communication. Every message counts, so make it meaningful. đŁď¸đ§ Virgo â Libra Season highlights your values and finances, Virgo, making it the perfect time to focus on how your marketing strategies can deliver tangible value. Whether youâre reviewing your email performance or tweaking your customer engagement tactics, itâs all about creating measurable impact. Experiment with AI or personalized campaigns to boost results, but keep it practical and grounded. đĄđ Libra â Happy Birthday, Libra! This season is all about youâand how you present yourself to the world. Take this time to polish your personal and professional brand. Whether itâs through thoughtful email outreach or push notifications, ensure your messaging reflects your core values. Keep it balanced and stylish, just like you. This is your moment to shine. đđ§ Scorpio â Libra Season finds you in introspection mode. Itâs the perfect time to refine behind-the-scenes effortsâwhether thatâs tweaking your email sequences or building deeper customer connections through thoughtful messaging. Focus on what needs fine-tuning in your approach, and youâll emerge ready for the next chapter. đđ§ Sagittarius â Libra Season brings focus to your community and networking, Sagittarius. Think about how you can engage your wider audience through email or SMS campaigns. Now is the time to experiment with new approaches to customer engagement. Whether youâre testing a fresh strategy or refining a current one, your innovative ideas will have the chance to shine. đđŹ Capricorn â Libra Season is a prime time for professional growth. Whether youâre leading a cross-channel campaign or refining email outreach, make sure your efforts reflect your long-term goals. Personalization will go a long way in building meaningful connections with your audience. Keep your eye on the big pictureâsuccess is all about balance. đđť Aquarius â Libra Season is the perfect time to expand your skillset, whether that means diving into new marketing tools or testing out a fresh email strategy. Try experimenting with AI or new approaches to customer engagement. This season is all about broadening your horizons and thinking outside the box. đđĄ Pisces â Libra Season encourages you to dig deep into your marketing strategies. Whether itâs refining your email tactics or experimenting with push notifications, focus on meaningful, long-term impact. Transformation comes through intentional actions, so think strategically about your next moves. đ˛đBlack Friday / Cyber Monday Buys?
Hey all! This was a thread we started amongst the Braze marketing team and thought it would be fun here, too. Any favorite purchases as a consumer over the Black Friday weekend and into Cyber Monday? Theme for us seemed to be appliances đ. P.S. If you have any codes from your brands, share them here, too!
