Fun Team Activity: Marketing Scavenger Hunt

If you're looking for something easy, free, and fun to do your your team, here's something I recently did with the Lifecycle Marketing team here at Braze! A Marketing Scavenger Hunt. 

It was directly relevant to our jobs, of course, but also taught us a lot of random things about each other. Like that one teammate is very loyal to a particular floss brand, or that another got very into flashlights during COVID 😆. Here are the rules and some of the prompts we used, but it would be super easy to add to this or adapt it for your own team! 

The Rules:

• We will scour our own inboxes, push notifications, SMS alerts, social or any other marketing channels we use to find campaigns targeted to us matching the prompts.
• When you find a match, take a screenshot and add it to the appropriate slide below your name. 
• We’ll have 20 minutes of searching and then come back together to see what we found! 
• Each campaign is worth a different amount of points, depending on the difficulty of finding them!

Sample Prompts: 

• Find a campaign with perfect personalization.
• Find a campaign with bad personalization.
• Find an Email with a punny subject line.
• Find an Email or SMS with incredible visuals.
• Find a campaign that used more than 1 channel.
• Find a campaign with a terrible CTA.
• Find a campaign that targeted a niche interest.
• Find a campaign with a seasonal theme.
• Find an abandoned cart campaign.
• Find a welcome email.
• Find a campaign that shows how many loyalty points you have.
• Find a subject line with 3 or more emojis. 

Let me know if you try it out!