🚀 Lets chat about: CRM, Growth, and Digital Strategy? 📈
Hi everyone! I’m Vladyslav, a Senior Application Consultant at VML MAP, where I help enterprises uplift their tech stack through CRM automation, marketing strategies, and personalization at scale. From customer engagement to retention strategies, I thrive on optimizing every touchpoint in the user journey, leveraging tools like Braze, Talon One, Amplitude, mParticle, Hubspot, DYield and many others to drive impactful results. With many years of experience in CRM and Growth, I’ve worked on large-scale marketing automation projects at companies like Glovo (DH), Wunderman Thompson MAP and many others, helping brands connect with their customers through data-driven strategies. 💡 Whether it’s automation, A/B testing, lifecycle marketing, growth strategies or developing the most hacky solutions, I love geeking out over CRM innovation. Let’s connect, share insights, and collaborate on exciting projects!
Tracking campaigns progress and logging changes in them
Hi Braze people, I would like to get to know if you are using any tools, or ways, or methods of tracking campaigns progress (except for the Braze reports) - how do you follow which campaigns are in the testing mode, which are successful and which are not? How do you keep track of this in order to have full visibility of what you are doing and what progress you are making? And the second question - how do you follow or log changes that you make in the campaigns? For example, you have the first variant of a campaign (first iteration) and it proved to be not effective, so you make changes and you relaunch it as a new experiment. In this case you need to know what exactly was changed, on what date and when you should come back to it to check the results. Using the spreadsheets for this purpose becomes inconvenient when you have many canvases, so maybe there is a better solution some of you might be using. Thanks for any tips and advise!
