Braze MCP Server - Prompts and Use Cases
Hey all, I was very excited to see the release of the Braze MCP server and set it up with Claude this morning. It's very impressive, so far I've gotten nice analytics reports for overall Canvas performance, but limited to 14 days at a time with the canvas data series analytics API, or to ask for the 'top performing Push campaigns for July 2025'. I wanted to hear some other prompts people were using to get reporting value quickly from Braze. I also was interested to pull in messaging templates (Email, IAM) and see how well it could add/edit liquid. Disclaimer: Of course don't give the MCP API key more than read access while we play around with the functionality as we don't want it to go and edit anything in Prod!
Braze Catalogs. No Required ID? Personalized Recommendations with MD5 Hashing
Hi there! I recently ran into a snag when launching a personalized recommendations email campaign using Braze Catalogs. Turns out, I was missing the required item IDs! This can be a real headache, but I found a workaround and wanted to share it with you. My guide shows how to use MD5 hashing to create unique identifiers from your item titles, even without those original IDs. {% assign title_to_match = {{event_properties.${items}[0].item_name }} {% assign key = {{title_to_match | md5}} %} full guide here - https://medium.com/@artembratchenko/leveraging-braze-catalogs-for-personalized-item-recommendations-a-guide-without-required-ids-e05ac227c111
Support: Localisation for Catalogs content?
Hi everyone, I am integrating the catalog feature and now defining the required fields for my first catalog. And I would like to know is the catalog fields support localisation? As the field ONLY allowed to be typed as String, or I need to create a new field for each language, like name_en, name_fr? https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/catalogs/catalog
Using Catalog Selections in an Abandoned Carts Canvas
Hi fellows, First, I miss the Slack community. Second, I need help with incorporating Catalog Selections. Any Braze Learning courses that you recommend? My Canvas entry depends on a custom event (add_to_cart) that has a property (product_id). I uploaded my catalog to Braze and I want to personalize the notifications in the canvas to include the product name in the message text. My catalog has id, name, price, and all essential catalog info. Can you help me with your input and recommend resources that can help? Cheers
