Braze Catalogs. No Required ID? Personalized Recommendations with MD5 Hashing

 

Hi there! I recently ran into a snag when launching a personalized recommendations email campaign using Braze Catalogs. Turns out, I was missing the required item IDs!

This can be a real headache, but I found a workaround and wanted to share it with you. My guide shows how to use MD5 hashing to create unique identifiers from your item titles, even without those original IDs.

{% assign title_to_match = {{event_properties.${items}[0].item_name }}
{% assign key = {{title_to_match | md5}} %}

full guide here -
https://medium.com/@artembratchenko/leveraging-braze-catalogs-for-personalized-item-recommendations-a-guide-without-required-ids-e05ac227c111