2025 Torchie Awards: Our Final Categories + The People's Choice
We’re in the final days before Forge and the countdown to the Torchie Awards is on! For this post, we dive into three of categories that always see the most entries: Collaborative Team of the Year, Creative Excellence, and Campaign of the Year. The submissions for 2025 were next level, and because of that we’re introducing something new this year: The People’s Choice Award for two of our award categories, Creative Excellence and Campaign of the Year. More on that in a moment, but first, check out the accomplishments of our nominees for Collaborative Team of the Year. Collaborative Team of the Year This award celebrates teams that have successfully worked across different departments and disciplines to create best-in-class campaigns. Crunchyroll A global, cross-functional team of 13 worked together to create a deeply personalized messaging experience for over 12 million members, resulting in over 3 million unique impressions. HBO Max Max Rewind 2024 was a globally executed, end-of-year personalized recap campaign that felt like a "Spotify Wrapped" for Max subscribers. A cross-functional team delivered this best-in-class, interactive experience, with CRM Ops leading the technical innovation by building it entirely in Braze despite lacking native tooling. This resulted in a stunning success, with a well-above average participation rate in the US and major press coverage. Jump This fully remote cross-functional team leveraged Braze to build a proprietary platform that delivers highly personalized, real-time fan experiences for clients, resulting in smarter campaigns and stronger fan connections. REA Group REA Group’s cross-functional team collaborated to expand their Braze expertise from B2C to B2B, resulting in record monthly active members in their B2B Customer app “Ignite” and a strong personalization stack, ready to accelerate even further. Sephora Sephora partnered across six different teams to tackle a critical Braze reimplementation, reducing their custom events from over 20,000 to a manageable 30, which led to a 549% year-over-year increase in revenue from a key campaign. SoFi A small, ambitious group at SoFi collaborated to create the "Money Moves" campaign, a highly personalized email that provided members with an insightful review of their financial progress, creating a blueprint for future data-driven campaigns. Your Vote Matters: Let’s talk about the People's Choice Awards Make your voice heard this year at Forge! For the first time ever, the community will decide on an additional winner for the People's Choice Award in two of our top categories: Campaign of the Year and Creative Excellence (hint: the ones you just read about!). During Forge, from September 29-September 30, you’ll be able to cast a vote for your favorite, whether you’re attending Forge in Las Vegas or attending Forge Digital, and determine who takes home the Torchie. Your vote will honor the teams and campaigns that have truly set a new standard for customer engagement. The winners People’s Choice for Creative Excellence and the People’s Choice for Campaign of the Year will be announced on the final day of Forge. Let’s learn about the finalists! Creative Excellence This award honors teams that use the Braze platform to create innovative, original messaging and unique customer experiences. In addition to the Torchie Award from Braze, this category is also eligible for the People’s Choice Award. ClassPass: Best of ClassPass ClassPass's "Best of ClassPass" campaign evolved from a simple idea to a globally scaled, multi-channel creative experience. Using Braze's Canvas, the team mapped a dynamic user journey that included in-app modals for voting, push notifications, emails, and a custom microsite for announcing winners. The campaign saw a 120% increase in in-app voting participation year-over-year and surpassed engagement benchmarks. Braze's features, like Smartling integration and dynamic variables, were key to personalizing content across five languages, proving that creativity and technology can drive authentic connection. HBO Max: Pre-finale IAMs HBO Max's "Pre-finale Voting IAMs" campaign transformed in-app messaging into an interactive, story-driven experience. The team used Braze's Multi-Page IAMs to invite users to predict outcomes for popular shows like House of the Dragon and The White Lotus, then instantly recommend new content based on their choices. This agility, enabled by Braze, allowed the CRM team to own the creative process end-to-end without relying on engineering resources. The campaign saw a significant lift in viewership for featured titles and proved that interactivity can build deeper user investment and loyalty. McDonald's: Unbagged For its "Unbagged" campaign, McDonald's used Braze to turn owned channels into a leading creative force. The campaign, which was a personalized, data-driven "tarot card" reading based on each customer's ordering behavior, was executed through 29 million individualized email and push notification experiences. Using Braze's advanced segmentation and dynamic content, McDonald's crafted over 700 unique story variations. The campaign went beyond metrics, strengthening fandom and emotional loyalty, and set a new standard for what CRM can achieve as a creative and cultural driver. RappiCard: Rosca RappiCard's "Rosca" campaign creatively leveraged a traditional Mexican ritual to drive in-app engagement. Using a custom HTML in-app message built in Braze, users could "cut" a digital Rosca to reveal a randomized, real-time reward. Braze powered the entire end-to-end experience, from handling random prize logic with JavaScript to using webhooks to assign rewards instantly. This approach pushed beyond traditional campaigns by creating a joyful, interactive ritual that increased the likelihood of promotion usage and fostered a deeper emotional connection with users. SoFi: Money Moves SoFi's "Money Moves" campaign was a highly personalized email that provided members with a financial "receipt" of their progress. The idea was to use Braze to showcase aggregated, sensitive data in a transparent and engaging way. The campaign used 31 novel custom attributes and 149 lines of Liquid logic to create a unique receipt for each member. The success of this campaign, which included the use of a third-party partner to add gamified "badges," proved that Braze's personalization tools can build trust and confidence with members, leading to a highly-regarded and impactful marketing message. Campaign of the Year This award recognizes campaigns that show strategic leadership and technical skill to build stronger relationships with customers. In addition to the Torchie Award from Braze, this category is also eligible for the People’s Choice Award. HBO Max: Paris Summer Olympics For the Paris Summer Olympics, the HBO Max EMEA team faced the challenge of delivering over 2,000 real-time communications to 13 markets. They solved this with Braze by building an automated messaging engine using API-triggered Canvas Flows, Connected Content, and Liquid logic. This innovation, including AI automation for key moment alerts, saved over 1,300 hours of manual work and resulted in a high streaming rate of Olympic content, well above the benchmark. The campaign demonstrated a repeatable framework for future live events and significantly boosted engagement. Ibotta: Project Egg Ibotta's "Cheap Eggs Program" was a rapid, four-week campaign launched in response to rising egg prices. Using Braze, the team quickly deployed a universal offer via Content Cards and Push Notifications, reaching a wide audience and driving strong performance. The campaign generated 643 million impressions and led to 319,000 offer redemptions, with 85% of egg offer redeemers also engaging with other content. This agile, data-driven approach not only delivered a significant lift in business metrics but also generated strong earned media coverage and strengthened user trust. RappiCard: Legacy RappiCard's "Legacy" campaign was a gamified experience built with Braze to drive sustained user engagement and financial activity. The campaign used custom HTML in-app messages to create an interactive "level-up" journey where users completed goals to evolve an axolotl avatar and unlock rewards. This strategy, fully orchestrated with Braze Canvas and webhooks, led to significant behavioral uplifts, including a 337% increase in utility bill purchases and a 45% increase in physical card purchases. The campaign was fully automated, required no engineering resources, and established a new growth layer for the company. SoFi: Invest Milestones SoFi's "Invest Milestones" program was designed to engage members beyond onboarding by celebrating their financial progress in real time. The evergreen program, built with Braze, delivers behavior-based messaging triggered by actions like placing a first trade or reaching a portfolio value threshold. This personalized approach has driven over $60 million in net new deposits and achieved a deposit rate nearly four times higher than the benchmark. The program created a scalable framework that allows the marketing team to launch new moments quickly, reducing manual work and driving long-term financial growth for both members and the business. Wendy's: Fresh Picks - March Madness Wendy's "Fresh Picks" campaign leveraged Braze to create an interactive March Madness experience, allowing customers to make tournament predictions. Using Braze's in-app messaging and webhook functionality, they seamlessly integrated with their loyalty platform to award points for correct picks. This multi-channel approach drove over 10 million in-app impressions, attracting over 550,000 new digital accounts and resulting in 1.12 million national offer redemptions. The campaign streamlined operations and delivered significant business impact by turning a passive event into an active, rewarding experience. Good luck to all our finalists–see you at Forge! Join us at Forge to celebrate all the finalists, learn from the best in the industry, and cast your vote for the People's Choice Award. If you can’t meet us in Las Vegas, join us for Forge Digital! Whether you're a long-time member of the community or just getting started, Forge is where you’ll gain the insight, inspiration, and support to stand out by using your creativity in new ways. See you soon!Get to know our 2025 Torchie Awards finalists
The competition for the Torchie Awards was fierce this year, and our finalists represent the top tier in a field crowded with creativity. Let’s dive into the stories of our finalists for four categories: Bonfire Community Leader of the Year, Rising Marketing Star, Marketing Leader of the Year and Braze for Impact. Bonfire Community Leader of the Year This award recognizes a community member who stands out for helping other Braze users. We are continually impressed by the passion, dedication, and collaboration in the Braze Bonfire community. You all really look out for each other, and bring a spirit of innovation and desire to grow in everything you do. Let’s meet our finalists! Allan Heo, Founder & CEO at For Now Marketing Allan, a 2024 runner-up for Bonfire Community Leader of the Year, is a dedicated Braze professional who empowers the marketing community. As a Badge, Discussion, and Solutions Leader, he's a prolific contributor to the discussion boards, sharing educational resources and guides daily. Daphné Leblanc, Director of Lifecycle Marketing & CRM at Spark Networks As a Bonfire Marketer of the Month and a tenured Braze user, Daphné empowers her peers on their journey with Braze. During her popular Ask Me Anything session on Bonfire, she shared tactical ways to center personalization in a core lifecycle marketing strategy and expanded on trends from the 2025 Customer Engagement Review. Lior Peleg, Co-Owner at HippoCampus Tech LTD Lior is on a mission to create tools and content useful to all Braze users—and as a member of Braze Bonfire, he doesn't gatekeep! He's an active contributor to the discussion boards, sharing his expertise and valuable resources for the community to leverage. Manoj Kumar, Technical Lead at Digitas This is the second year in a row that Manoj has been a finalist for the Bonfire Community Leader of the Year, for good reason! Manoj consistently contributes to Bonfire, and is leader in Badges, Solutions, and Discussions. Whether he’s troubleshooting a bit of Liquid on someone’s post or helping them to understand how to push the boundaries of Canvas, Manoj is always willing to share his expertise. Ted Scott, Sr. Solution Architect, Braze at Cognizant A long time Braze expert, Ted is extremely active on the Bonfire Community, both in answering questions and helping fellow community members out with problems big and small. He’s also passionate about the ever expanding Braze ecosystem of careers, and helps to boost and amplify roles posted on the Bonfire Job Board. Rising Marketing Star This award recognizes exceptional new users of the Braze platform who show great promise and use technology to support stronger customer relationships. While they might be new to customer engagement or to Braze, they are no stranger to success! Here’s a peek into their stories. Divyanshu Pandey, Associate, CRM at Chegg Divyanshu, an exceptional early-career marketing technologist, earned four Braze certifications in one year and created automation scripts and validation checklists that have saved hours of manual work and become best practices across teams. Ellie Ledwith, Sports Content Deputy Manager at bet365 Ellie played a critical role in her company's transition to Braze from outdated tools, leading the effort to create a complex and dynamic email footer system and training over 100 staff members. Lindsey Spillman, CRM Specialist at Wendy’s In just over a year, Lindsey transformed the CRM program at Wendy’s, increasing campaigns from 15 to over 50 unique touchpoints per month and achieving a 66% increase in loyalty sales year-over-year. Maxim Radoczy, Lifecycle Marketing Lead, Engagement at Canva Despite a lack of direct management experience, Maxim launched Canva’s first "Next Best Action" model, which delivered a 55% uplift in engagement, and is now leading an initiative that incorporates predictive models and generative AI. Nicholas Baltovski, Lifecycle Marketing Manager at Venmo Nicholas went from no experience in lifecycle marketing to leading some of Venmo's most impactful programs, delivering millions in incremental profit and getting promoted twice in two years. Marketing Leader of the Year This award honors marketing executives who demonstrate excellence in leadership and customer engagement. They’re taking their team to new heights and their strategy to the next level, and have the results to prove it. See for yourself! Jason Feldman, Senior Director, Customer Experience at BEES US Jason championed the adoption of Braze to digitize operations across 26 countries, using advanced solutions like a dynamic email template that saves over 125 hours per month. Josh Hanson, Associate Director - Growth Marketing at Optus Sport Josh transformed the company's lifecycle marketing from a fragmented function into a strategic, data-driven engine, leading to a 50% increase in offers converted via Braze and a 5% increase in minutes watched. Maria Bonello, Subscriber Engagement Director at MGM+ As a solo marketer, Maria built MGM+'s customer engagement program from the ground up, engineering a robust automation system using Connected Content and APIs to deliver real-time, dynamic messaging at scale. Melissa Neikirk, Director of Lifecycle at Remitly Melissa's empathetic and experimental approach to lifecycle marketing led to a 400x increase in daily email click-through rates and the creation of a digitized, full-year customer journey map that has been instrumental for cross-functional teams. Pedro Solís Cámara, Head of Growth at RappiCard As Head of Growth, Pedro created a unified vision that integrated growth, engagement, and financial performance, leading to a 40% increase in portfolio value and a 70% improvement in retention. Braze for Impact This award recognizes companies that have used the power of Braze to create positive social change within their communities. In addition to being recognized at our flagship event Forge, the winner of this award will also be able to direct a $10,000 grant from the Braze for Social Impact Fund to the charity of their choice. Boys and Girls Club of America Boys and Girls Club of America completely reimagined their internal and external communications with Braze, helping them improve their CEO email open rate by 5% and drive a 61% increase in email revenue from critical fundraising campaigns. iFood iFood used Braze to engage delivery drivers in two social impact initiatives: "My High School Diploma," a program aimed at completing high school and enabling drivers to enter higher education, and "Decola," which is an online course platform. This platform offers learning options for iFood's internal topics, as well as entrepreneurship, financial education, workplace safety, delivery safety, motorcycle maintenance, among others. Over the past year, iFood engaged more than 370,000 delivery drivers in the education initiative, with the educational platform on the app recording over 1 million course completions. Braze was instrumental in providing strategic, segmented, and automated communications, saving iFood's team time while enabling deeper and smarter data and strategy analysis. Venmo Venmo’s Small Business Grant initiative used Braze to generate over 150 million impressions, driving incremental business sign-ups and 50,000 grant applications to support small businesses from historically excluded communities. Volo Sports Through Canvas flows, Volo introduced new players to its charitable arm, the Volo Kids Foundation, driving a 41% volunteer recruitment rate and helping provide free youth sports programs to over 70,000 kids. Ready to see who takes home the Torchie? Join us at Forge to celebrate all the finalists, learn from the best in the industry, and cast your vote for the People's Choice for Creative Excellence and the People’s Choice for Campaign of the Year. Whether you're a long-time member of the community or just getting started, Forge is where you’ll gain the insight, inspiration, and support to stand out by using your creativity in new ways.Announcing the 2025 Torchie Awards Finalists
Announcing the 2025 Torchie Awards Finalists Every year, Braze honors the marketers and brands redefining what’s possible in customer engagement. Whether you’ve launched a killer campaign, driven real impact, or led with creativity and heart, we want to celebrate you. This year, we received over 270 outstanding submissions across 11 categories, and one thing is clear: the Braze community is leading the way. Your creativity, passion, and incredible stories inspired us. The results were so close in every category that this year, we’re doing something new to bring you into the selection process. Your Vote Matters: The People's Choice Awards Get ready to make your voice heard at Forge! For the first time ever, the community will select an additional winner for the People's Choice Award in two of our top categories: Campaign of the Year and Creative Excellence. Over the next few weeks, we’ll be sharing more about the finalists in these two categories, so you can get to know their stories and the impressive work they’ve done. At Forge, from September 29–September 30, you'll be able to cast your vote for your favorite, whether you're attending in Las Vegas or joining us for Forge Digital. Your vote will honor the teams and campaigns that have truly set a new standard for customer engagement. The People's Choice winners will be announced on the final day of Forge. Meet the 2025 Torchie Awards Finalists But first, it’s time to reveal all of the finalists for the 2025 Torchie Awards! Customer Awards Bonfire Community Leader of the Year This award recognizes an outstanding community member who is known for helping other Braze users in the Bonfire community. Our finalists are: Allan Heo (For Now Marketing) Daphné Leblanc (Spark Networks) Lior Peleg (HippoCampus Tech LTD) Manoj Kumar (Digitas) Ted Scott (Cognizant) Braze for Impact This award recognizes companies that have used Braze to create positive social change within their communities. The finalists are: Boys and Girls Club of America iFood Venmo Volo Sports Campaign of the Year This award recognizes campaigns that show strategic leadership and technical skill to build stronger relationships with customers. This year's finalists are: HBO Max: Paris Summer Olympics Ibotta: Project Egg RappiCard: Legacy SoFi: Invest Milestones Wendy's: Fresh Picks - March Madness Collaborative Team of the Year This award celebrates teams that have successfully worked across different departments and disciplines to create best-in-class campaigns. The finalists are: Crunchyroll HBO Max Jump REA Group Sephora SoFi Creative Excellence This award honors teams that use the Braze platform to create innovative, original messaging, and unique customer experiences. Our finalists for the year are: ClassPass: Best of ClassPass HBO Max: Pre-finale IAM McDonald's: Unbagged RappiCard: Rosca SoFi: Money Moves Marketing Leader of the Year This award honors marketing executives who demonstrate excellence in leadership and customer engagement. The finalists for 2025 are: Jason Feldman, Senior Director, Customer Experience at BEES US Josh Hanson, Associate Director - Growth Marketing at Optus Sport Maria Bonello, Subscriber Engagement Director at MGM+, Prime Video & Amazon MGM Studios Melissa Neikirk, Director of Lifecycle at Remitly Pedro Solís Cámara, Head of Growth at RappiCard Rising Marketing Star This award recognizes exceptional new users of the Braze platform who show great promise and use technology to support stronger customer relationships. The finalists are: Divyanshu Pandey, Associate, CRM at Chegg Ellie Ledwith, Sports Content Deputy Manager at bet365 Lindsey Spillman, Senior Specialist, CRM at Wendy's Maxim Radoczy, Lifecycle Marketing Lead, Engagement at Canva Nicholas Baltovski, Lifecycle Marketing Manager at Venmo Partner Awards Partner Campaign of the Year This category recognizes a partner who delivered a groundbreaking campaign with Braze and set new standards in creativity and customer engagement. The finalists are: AKQA, for KFC Australia Dwarf, for Spenn (Norwegian and Strawberry hotels) Publicis Groupe, for McDonald's US VML, for Pizza Hut Service Partner of the Year This award celebrates a service partner who significantly advanced their Braze practice through comprehensive training and innovation to markedly improve business outcomes. Our 2025 finalists are: Marketing Decisions Merkle Stitch VML Technology Partner of the Year This award goes to a technology/ISV partner that has enhanced Braze through key integrations and collaboration, benefiting our team and our customers. The finalists are: AWS Contentsquare Segment Snowflake Transformation Partner of the Year This award honors a partner whose innovative solutions have transformed a single client’s business and drastically enhanced their customer experience capabilities. Our finalists are: Deloitte Digital ANZ, for Foxtel Ragnarok, for Hand & Stone Stitch, for Taco Bell TELUS Digital, for White Castle Ready to see who takes home the Torchie? Join us at Forge to celebrate all the finalists, learn from the best in the industry, and cast your vote for the People's Choice Award. Whether you're a long-time member of the community or just getting started, Forge is where you’ll gain the insight, inspiration, and support to stand out by using your creativity in new ways.The 2025 Torchie Awards: Partner Categories
The Braze Alloys ecosystem includes the best of the best, whether you’re looking for a partner in technology or solutions. The partner categories of the Torchie Awards aim to celebrate this community of innovators who help brands of all sizes take the craft of customer engagement to the next level. Let’s meet our finalists for the Partner Campaign of the Year, Service Partner of the Year, Technology Partner of the Year, and Transformation Partner of the Year. Partner Campaign of the Year This category recognizes a partner who delivered a groundbreaking campaign with Braze and set new standards in creativity and customer engagement. AKQA for KFC AKQA worked with KFC Australia to bring a fresh spin to “Christmas in July” through an interactive advent calendar experience inside the KFC app. Customers received unique daily offers via animated in-app messages powered by Braze Catalogs and Liquid scripting. A VIP contest added aspirational appeal, while full automation enabled real-time optimization and personalization at scale. The campaign became KFC’s most successful acquisition effort ever. Dwarf, for Spenn (Norwegian and Strawberry Hotels) Spenn, jointly owned by Norwegian and Strawberry Hotels, is a first-of-its-kind, cross-industry loyalty currency launched to unify and modernize how Nordics-based consumers collect and redeem points across travel, hospitality, and a growing network of partners. Built with a modular, API-first architecture and powered by Braze for real-time, personalized communication, the platform is designed for long-term scale and partner expansion. In just 9 days, 100,000 users registered, and the app became the #1 App Store download in Norway. Over 80% of partner members connected a loyalty program in the Spenn app, enabling them to earn and use Spenn across partner programs. Spenn’s in-app Christmas campaign drove over 80,000 daily active users, showcasing the platform’s strong engagement. Meanwhile, emails sent through Braze as part of the same campaign achieved a 98.29% delivery rate, 58.14% unique open rate, and an 18.11% click rate—far surpassing industry benchmarks. Publicis Groupe for McDonald's McDonald’s and Publicis launched a first-of-its-kind weather-triggered campaign using Braze and AccuWeather to drive McDelivery orders based on local, real-time weather conditions. By defining “unseasonable” and “inclement” weather uniquely for each zip code, the team ensured messaging was hyper-relevant—prompting orders when weather made delivery most appealing. The system was fully integrated within Braze using Connected Content, Content Blocks, and Catalogs to streamline processing and reduce API calls. VML for Pizza Hut To engage fans during March Madness, a critical opportunity to drive sales, VML partnered closely with Pizza Hut and the NCAA to co-create a comprehensive ecosystem that drove first-time purchases and encouraged repeat orders, utilizing Braze’s platform for personalized messaging across multiple channels. The Hutty campaign uniquely blended cutting-edge AI technology with real-world experiences, generating significant buzz through a creative pre-launch strategy. Service Partner of the Year This award celebrates a service partner who significantly advanced their Braze practice through comprehensive training and innovation to markedly improve business outcomes. Marketing Decisions Marketing Decisions has rapidly scaled its practice over the past year, expanding its Braze client base to over 70 brands. Their hands-on delivery includes complex migrations and active participation in Braze’s Customer Success pilot initiative, managing success plans to drive long-term client value. Merkle Merkle has significantly deepened its investment in the past year, driving enterprise client wins, expanding globally, and delivering strong results through strategic collaboration. With 221+ Braze certifications, a dedicated EMEA CoE, and a scalable global delivery model, Merkle is positioned to grow Braze adoption and innovation. Stitch Stitch has redefined what it means to be a Braze services partner, helping customers go further, faster. Their team of Braze-first strategists, with over 600 certifications across the US, Canada, Mexico, and the UK – help to drive adoption, scale campaigns, and strengthen data foundations to deliver real business results. Stitch’s innovative support helps customers turn manual workflows into automated systems and unlocks creative ways to engage customers from go-live and beyond. VML VML consistently delivers solid performance across impact, innovation, and execution in their work with Braze. They effectively contribute to our customers' success by helping to achieve measurable business outcomes and tackle significant strategic hurdles. Their approach to innovation involves thoughtfully applying Braze and other tools, demonstrating a capacity for creative solutions. Technology Partner of the Year This award goes to a technology/ISV partner that has enhanced Braze through key integrations and collaboration, benefiting our team and our customers. AWS AWS is helping customers move faster and engage smarter with innovations like Customer Data Integration (CDI), Amazon Personalize, and Bedrock AI. These integrations empower brands to unlock advanced AI and machine learning capabilities, accelerate time-to-value, and expand into new industries with tailored solutions — driving more personalized and impactful customer engagement. Contentsquare Contentsquare is making a growing impact in the Braze ecosystem by helping brands better understand customer behavior and deliver more personalized, impactful experiences. Together, we’re deepening our integration and co-developing new capabilities, with a roadmap of solutions planned for 2025 and beyond, all designed to help customers unlock greater value and engagement. Segment Segment has been helping brands deliver richer, more personalized communications across channels like email, SMS, and WhatsApp since 2019. With 300+ customers using the Segment integration, they’ve been powering an average of 45 billion API calls each month to fuel seamless, data-driven engagement. With ongoing investment in their integration and product innovation, Segment continues to empower marketers to move faster and create more impactful customer experiences. Snowflake Snowflake continues to push innovation that helps marketers move faster and work smarter. Together with Braze, they’re developing an AI-powered feature that lets teams query campaign data in natural language—no dashboards or IT requests needed. Building on the success of the Braze Instant Insights (BII) Native App for reporting, Snowflake continues to help marketers unlock deeper insights and drive more effective engagement. Transformation Partner of the Year This award honors a partner whose innovative solutions have transformed a single client’s business and drastically enhanced their customer experience capabilities. Deloitte Digital ANZ Deloitte Digital ANZ is being recognized for driving significant, Braze-centric transformations for multiple enterprise clients in ANZ, consistently migrating them from legacy systems to deliver enhanced value. Ragnarok To unify fragmented franchise communications, Ragnarok partnered with Hand and Stone to migrate 550+ spa locations from a legacy ESP to Braze. The engagement included complex data integrations, advanced personalization and deep change management to replace hundreds of campaign variations with a dynamic, centralized system. Stitch Stitch teamed up with Taco Bell to transform their campaign workflows by leveraging AI, automation, and more advanced Braze features. By streamlining and optimizing their processes, like manual QA, Stitch unlocked valuable bandwidth — empowering their team to experiment more freely and tackle more complex use cases within Braze. TELUS Digital TELUS Digital helped White Castle transform its underperforming loyalty program into a personalized, gamified experience powered by Braze. They led the full redesign using custom segmentation, dynamic content, and triggered journeys to deepen engagement. By making smart use of Braze’s advanced capabilities, TELUS Digital delivered a measurable uplift in digital performance and loyalty impact aligned to White Castle’s long-term growth goals. Ready to see who takes home the Torchie? Join us at Forge to celebrate all the finalists, learn from the best in the industry, and cast your vote for the People's Choice Award. If you can’t meet us in Las Vegas, join us for Forge Digital! Whether you're a long-time member of the community or just getting started, Forge is where you’ll gain the insight, inspiration, and support to stand out by using your creativity in new ways.May Marketer of the Month
May truly got the best of me, where does the time go?! Take a moment to celebrate Shelley Drogt with me, who I had the pleasure of getting to know IRL at City x City London last month. Meet Shelley Drogt, Senior CRM Specialist at King, the team behind Candy Crush 🍬. From leading the All Stars 2025 Tournament strategy to launching personalized player experiences like Candy Unwrapped, Shelley’s creative CRM work is as addictive as the game itself. Shelley is a powerhouse. You won't wanna miss this blog post!Torchie Awards 2025 submission form is live!
The Torchie Awards are back—and it’s your time to shine. Every year, Braze honors the marketers and brands redefining what’s possible in customer engagement. Whether you’ve launched a killer campaign, driven real impact, or led with creativity and heart, we want to celebrate you. Nominate yourself, a teammate, or your whole crew for any (or all!) of the seven categories below by Tuesday, May 27 at 10PM ET. Bonfire Community Leader Braze for Impact Award Campaign of the Year Collaborative Team of the Year Creative Excellence Award Marketing Leader of the Year Rising Marketing Star Winners will be revealed live at Forge 2025 in Las Vegas. Will your name be in lights? Start your submission nowApril Marketer of the Month
Join us in honoring our April Marketer of the Month: Kayla Upton, Senior Manager of Marketing Automation at Neighborly®! Kayla has taken the lead on over 28 live canvases across 15 brands, showcasing her exceptional ability to launch Content Cards that effectively drive engagement. She doesn’t just enhance processes—she creates a symphony of marketing excellence. Her remarkable skill? Transforming intricate technology into innovative, customer-centric solutions that shine. ✨ Active in the Bonfire community, Kayla is always ready to share insights and collaborate with fellow marketers. Whether she’s designing impactful campaigns, tackling complex MarTech challenges, or working with teams to turn ambitious ideas into reality, Kayla embodies the spirit of a proactive marketer who consistently delivers results with grace. Congratulations, @kayla_upton ! We’re proud to have you as a vital member of the Braze Bonfire community. ⭐🤩🌟 Read more here!March Marketer of the Month
We're excited to share that Lani Ha is Braze’s Marketer of the Month for March 2025! 🌟 Lani has spent five years mastering #Braze, starting as early in her career as an intern at a startup before becoming a Marketing Manager at Acorns. She expertly blends data and creativity to craft standout customer journeys, utilizing Liquid Logic for dynamic content and pushing the limits of multichannel marketing. Her advice? Experiment, innovate, and let Braze power your ideas. Check out her inspiring journey and insights here: Read more about Lani Share your thoughts below!⭐ February Marketer of the Month ⭐
🔥 Meet Inês Pais (inespais) , SkyShowtime’s Retention & Monetization Manager and our February Marketer of the Month! 🎉 With over seven years of experience in Growth Marketing, Inês is revolutionizing customer engagement strategies in the streaming industry. Her work in launching SkyShowtime’s Premium tier across 22 markets is just one example of her innovative approach to lifecycle marketing, where she leverages Braze’s powerful tools to create seamless, personalized experiences. Inês is a master of smart automation and data-driven insights, having successfully delivered over 175 unique touchpoints and 1,900 message variations in under two months! Join us in celebrating Inês and her significant contributions to our Bonfire community by checking out her blog post.January Marketer of the Month
We’re excited to recognize Justin Guan (justingsf ), Senior Manager of CRM MarTech at foodpanda, as Braze’s January Marketer of the Month! Justin's journey to his current role was shaped by his passion for side projects that sparked his interest in marketing and technology. Originally a chemical engineer, he discovered his love for automation while creating scripts to simplify tasks in his daily life, which ultimately led him to the world of CRM and MarTech. In his role at foodpanda, Justin focuses on developing innovative engagement strategies and building automation tools that enhance user experiences. His efforts have led to impressive results, including a 3.7% increase in monthly orders from a revamped prospect lifecycle flow across 11 APAC markets. Join us in celebrating Justin's remarkable achievements and the creative spirit that drives his success! Read his blog post here.
