Torchie Awards 2025 submission form is live!
The Torchie Awards are back—and it’s your time to shine. Every year, Braze honors the marketers and brands redefining what’s possible in customer engagement. Whether you’ve launched a killer campaign, driven real impact, or led with creativity and heart, we want to celebrate you. Nominate yourself, a teammate, or your whole crew for any (or all!) of the seven categories below by Tuesday, May 27 at 10PM ET. Bonfire Community Leader Braze for Impact Award Campaign of the Year Collaborative Team of the Year Creative Excellence Award Marketing Leader of the Year Rising Marketing Star Winners will be revealed live at Forge 2025 in Las Vegas. Will your name be in lights? Start your submission nowApril Marketer of the Month
Join us in honoring our April Marketer of the Month: Kayla Upton, Senior Manager of Marketing Automation at Neighborly®! Kayla has taken the lead on over 28 live canvases across 15 brands, showcasing her exceptional ability to launch Content Cards that effectively drive engagement. She doesn’t just enhance processes—she creates a symphony of marketing excellence. Her remarkable skill? Transforming intricate technology into innovative, customer-centric solutions that shine. ✨ Active in the Bonfire community, Kayla is always ready to share insights and collaborate with fellow marketers. Whether she’s designing impactful campaigns, tackling complex MarTech challenges, or working with teams to turn ambitious ideas into reality, Kayla embodies the spirit of a proactive marketer who consistently delivers results with grace. Congratulations, @kayla_upton ! We’re proud to have you as a vital member of the Braze Bonfire community. ⭐🤩🌟 Read more here!March Marketer of the Month
We're excited to share that Lani Ha is Braze’s Marketer of the Month for March 2025! 🌟 Lani has spent five years mastering #Braze, starting as early in her career as an intern at a startup before becoming a Marketing Manager at Acorns. She expertly blends data and creativity to craft standout customer journeys, utilizing Liquid Logic for dynamic content and pushing the limits of multichannel marketing. Her advice? Experiment, innovate, and let Braze power your ideas. Check out her inspiring journey and insights here: Read more about Lani Share your thoughts below!⭐ February Marketer of the Month ⭐
🔥 Meet Inês Pais (inespais) , SkyShowtime’s Retention & Monetization Manager and our February Marketer of the Month! 🎉 With over seven years of experience in Growth Marketing, Inês is revolutionizing customer engagement strategies in the streaming industry. Her work in launching SkyShowtime’s Premium tier across 22 markets is just one example of her innovative approach to lifecycle marketing, where she leverages Braze’s powerful tools to create seamless, personalized experiences. Inês is a master of smart automation and data-driven insights, having successfully delivered over 175 unique touchpoints and 1,900 message variations in under two months! Join us in celebrating Inês and her significant contributions to our Bonfire community by checking out her blog post.January Marketer of the Month
We’re excited to recognize Justin Guan (justingsf ), Senior Manager of CRM MarTech at foodpanda, as Braze’s January Marketer of the Month! Justin's journey to his current role was shaped by his passion for side projects that sparked his interest in marketing and technology. Originally a chemical engineer, he discovered his love for automation while creating scripts to simplify tasks in his daily life, which ultimately led him to the world of CRM and MarTech. In his role at foodpanda, Justin focuses on developing innovative engagement strategies and building automation tools that enhance user experiences. His efforts have led to impressive results, including a 3.7% increase in monthly orders from a revamped prospect lifecycle flow across 11 APAC markets. Join us in celebrating Justin's remarkable achievements and the creative spirit that drives his success! Read his blog post here.December Marketer of the Month
We’re thrilled to recognize Daphné Leblanc, Lifecycle Marketing Manager at UpLift, as Braze’s December Marketer of the Month! ❄️ With over four years of experience using Braze across multiple industries, Daphné has established herself as a customer-centric marketing leader. As the first lifecycle marketing hire at a startup from the Tech for an Equitable Future program, Daphné spearheaded the implementation of Braze, believing in its potential to transform businesses. At UpLift, she blends creativity and purpose, collaborating with product teams to design impactful customer experiences using Braze's powerful tools. Join us in celebrating daphne by checking out and sharing her blog post. Congratulations, Daphné! 💫💫💫November Marketer of the Month
Did November feel .30 days long for anybody else? My greatest apologies for this delayed congratulations to Sam Wood, Senior CRM Executive at Deliveroo, for being Braze's November Marketer of the Month! We're excited to highlight his exceptional contributions to enhancing rider experiences across ten markets in Europe and Asia. Sam thrives on innovation, recently streamlining campaign processes using Braze Catalogs to save time and improve personalization. Let’s give a round of applause to Sam! 👏 Learn more about his journey by checking out the blog post. 🙌October Marketer of the Month
Our October Marketer of the Month is Michelle Forde, Senior Marketing Manager at Hachette Book Group! 🎉 With over a decade of experience in the publishing industry, Michelle has been instrumental in leading Hachette's consumer email marketing program and audience acquisitions. Her passion for books and innovative marketing strategies have driven successful campaigns, including her exciting plans for Cyber Week and the holiday season. Join us in celebrating shelloquent achievements! 🌟 Check out her blog post here.Congratulations to the 2024 Torchie Award Winners & Runners Up!
We’re excited to announce the 2024 Torchie Award winners & runner ups, announced today at Forge 2024. The annual Braze Torchie Awards recognize extraordinary efforts in marketing by leaders in customer engagement. Campaign of the Year: ABC News Congratulations to ABC News for winning the 2024 Torchie Award for “Campaign of the Year.” Shoutout to the runners up for the Campaign of the Year Award: Whataburger Freeletics VGW Panera Bread Company Collaborative Team of the Year: Dutch Bros This year, we’re excited to name Dutch Bros as our 2024 Torchie Awards “Collaborative Team of the Year.” Dutch Bros drives success with their customer engagement program through seamless teamwork across five key departments: Digital marketing, development, product, consumer insights, and creative. Shout out to the runner ups for the Collaborative Team of the Year Award: Warner Bros Discovery (Max) Peacock GameChanger Fuji Television Network, Inc. Creative Excellence: Mint Mobile Talk about a partnership that’s “mint” to be! We’re pleased to name Mint Mobile as our 2024 “Creative Excellence Award” winner for their “Mint Mobile Shake” collaboration with Jack in the Box. The Mint Mobile Shake was created just in time for St. Patrick’s Day, bringing together joyful, stand-out messaging across in-store signage, TV commercials featuring the Jack in the Box mascot and Ryan Reynolds, social media, and an email campaign. The email campaign highlighted a dynamic promo code that honored a free Mint Mobile Shake to each Mint subscriber through the Jack in the Box app. Shout out to the runners up for the Creative Excellence Award: Burger King Brazil (Pmweb) RappiCard foodpanda McDonald’s Marketing Leader of the Year: Kanchan Lad, Papa Johns UK This year, we’re proud to present Kanchan Lad, Senior Product Manager of MarTech & Loyalty for Papa Johns UK, with our 2024 Torchie Awards “Marketing Leader of the Year” award. Kanchan championed the integration of Braze to address the limitations of Papa Johns’ existing CRM system, creating a “Local Marketing Hub” to empower franchisees of over 400+ Papa Johns stores. Shout out to the runners up for the Marketing Leader of the Year Award: Sina Zand - Activision Blizzard Pedro Solís Cámara Díaz - RappiCard Brigitte Barron - e.l.f. Cosmetics Rising Marketing Star: Casandra Lima, RappiCard We’re pleased to recognize Casandra Lima, lifecycle manager at RappiCard, as our 2024 “Rising Marketing Star of the Year” for her remarkable strategic leadership and outstanding contributions to the development of RappiCard’s brand relationships. Shout out to the runners up for the Rising Marketing Star Award: Natalia Buscaglia - Fox Corporation (shoutout Natalia ) Thomas Haug - FanDuel Rebecca Comisar - Revel Chandler Soto - Crumbl Bonfire Community Leader: David O’Reilly, Microsoft Clipchamp We’re honored to award DavidO , lifecycle marketing manager with Microsoft Clipchamp and long-time Braze power user, with our 2024 “Bonfire Community Leader” award. David’s commitment to the Bonfire community over the last year was unparalleled. Shout out to runners up for the Bonfire Community Leader Award: AllanHeoFNM - ForNow Marketing Manoj__ - AKQA inespais - SkyShowtime Braze for Social Impact: ShareTheMeal We’re proud to recognize ShareTheMeal as the winner of our “Braze for Social Impact” 2024 Torchie Award. ShareTheMeal is the fundraising app of the United Nations World Food Programme. The app used Braze's platform to recognize individual donors as “Field Heroes” and to raise further funds to fight hunger. This collaboration has raised millions of meals to help people in need, making a significant impact on communities worldwide. Shout out to runners up for the Braze for Social Impact Award: Delivery Hero Trainline Too Good To Go Partner Campaign of the Year: Stitch for e.l.f. Cosmetics Stitch’s creativity and prowess sets their campaigns apart, and we’re honored to award their team with the 2024 Torchie Awards “Partner Campaign of the Year” for their hard work. Stitch holds over 175 Braze certifications across their team of 80, leading to a world-class application of Braze capabilities. Nowhere is this success so visible than e.l.f. Cosmetics’ Beauty Squad loyalty program, boasting over 4.5 million members. Stitch engaged first-party data collection for the Beauty Squad program, spanning basic demographics to specific user product preferences, skin type, and reward redemption habits. Shout out to runners up for the Partner Campaign of the Year Award: Merkle for Burger King UK Armadillo for McDonald’s Publicis Canada for TurboTax Service Partner of the Year: VML As our most accredited services partner globally, boasting over 200 specialist certifications, there’s no question that VML is setting the standard for Braze usage and knowledge. That’s why we’re pleased to name VML the 2024 Torchie Awards “Service Partner of the Year.” VML’s team resides all over the globe—in Denmark, Mexico, Netherlands, Singapore, Thailand, the UK, and the US—which makes them uniquely capable of providing global and regional solutions to the brands they serve. Some examples of their success this year include increasing time-to-value timelines for Wendy’s by 55% and driving a 10X efficiency gain for Klarna after simplifying their complex communication ecosystem of over 100+ journey paths. Shout out to the runners up for the Service Partner of the Year Award: Stitch PickAxe Ragnarok Technology Partner of the Year: AWS Congratulations to AWS, our 2024 Torchie Awards “Technology Partner of the Year.” For over a decade, our partnership with AWS has provided the robust cloud infrastructure that powers key components of the Braze platform, enabling us to deliver seamless and reliable experiences to customers worldwide. Our native integrations with AWS, including Braze Currents, Amazon Personalize, and Cloud Data Ingestion, are utilized by hundreds of customers to enhance data-driven insights and save valuable engineering time. Shout out to the runners up for the Technology Partner of the Year Award: Moveable Ink Branch Twilio Segment Meta Transformation Partner of the Year: CACI for easyJet This year, we recognize CACI as our Torchie Awards 2024 “Transformation Partner of the Year” for their powerful reimagination of easyJet’s communications framework through Braze. To meet their client’s goal of becoming Europe’s most beloved airline, CACI streamlined easyJet’s communication infrastructure by pivoting to Braze as the chosen solution for a cohesive messaging platform. The transfer took place in record time—only four months—and met 100% success for IP Warming in all domains and markets. This transformation was key to improving operational efficiency and enhancing the easyJet customer journey. Shout out to the runners up for the Transformation Partner of the Year Award: VML for Wendy’s Pmweb for Burger King Mexico Massive Rocket for Papa Johns We celebrate all of the winners and runner ups this year. Read more about the winners here.June Marketer of the Month
🌟 This month, we're proud to recognize Lynn Chan, Lead, CRM MarTech & Automation at foodpanda, as the June Marketer of the Month! Under Lynn's leadership, foodpanda has expanded its quick-commerce footprint in over 400 cities across 11 markets in Asia. 🌐 Lynn is pioneering new launches, leveraging Braze functionalities, and pushing the limits of CRM innovation, making a significant impact in the customer engagement space. Congratulations, Lynn! Read more here.
