May Marketer of the Month
May truly got the best of me, where does the time go?! Take a moment to celebrate Shelley Drogt with me, who I had the pleasure of getting to know IRL at City x City London last month. Meet Shelley Drogt, Senior CRM Specialist at King, the team behind Candy Crush đŹ. From leading the All Stars 2025 Tournament strategy to launching personalized player experiences like Candy Unwrapped, Shelleyâs creative CRM work is as addictive as the game itself. Shelley is a powerhouse. You won't wanna miss this blog post!Torchie Awards 2025 submission form is live!
The Torchie Awards are backâand itâs your time to shine. Every year, Braze honors the marketers and brands redefining whatâs possible in customer engagement. Whether youâve launched a killer campaign, driven real impact, or led with creativity and heart, we want to celebrate you. Nominate yourself, a teammate, or your whole crew for any (or all!) of the seven categories below by Tuesday, May 27 at 10PM ET. Bonfire Community Leader Braze for Impact Award Campaign of the Year Collaborative Team of the Year Creative Excellence Award Marketing Leader of the Year Rising Marketing Star Winners will be revealed live at Forge 2025 in Las Vegas. Will your name be in lights? Start your submission nowApril Marketer of the Month
Join us in honoring our April Marketer of the Month: Kayla Upton, Senior Manager of Marketing Automation at NeighborlyÂź! Kayla has taken the lead on over 28 live canvases across 15 brands, showcasing her exceptional ability to launch Content Cards that effectively drive engagement. She doesnât just enhance processesâshe creates a symphony of marketing excellence. Her remarkable skill? Transforming intricate technology into innovative, customer-centric solutions that shine. âš Active in the Bonfire community, Kayla is always ready to share insights and collaborate with fellow marketers. Whether sheâs designing impactful campaigns, tackling complex MarTech challenges, or working with teams to turn ambitious ideas into reality, Kayla embodies the spirit of a proactive marketer who consistently delivers results with grace. Congratulations, @kayla_upton ! Weâre proud to have you as a vital member of the Braze Bonfire community. âđ€©đ Read more here!March Marketer of the Month
We're excited to share that Lani Ha is Brazeâs Marketer of the Month for March 2025! đ Lani has spent five years mastering #Braze, starting as early in her career as an intern at a startup before becoming a Marketing Manager at Acorns. She expertly blends data and creativity to craft standout customer journeys, utilizing Liquid Logic for dynamic content and pushing the limits of multichannel marketing. Her advice? Experiment, innovate, and let Braze power your ideas. Check out her inspiring journey and insights here: Read more about Lani Share your thoughts below!â February Marketer of the Month â
đ„ Meet InĂȘs Pais (inespais) , SkyShowtimeâs Retention & Monetization Manager and our February Marketer of the Month! đ With over seven years of experience in Growth Marketing, InĂȘs is revolutionizing customer engagement strategies in the streaming industry. Her work in launching SkyShowtimeâs Premium tier across 22 markets is just one example of her innovative approach to lifecycle marketing, where she leverages Brazeâs powerful tools to create seamless, personalized experiences. InĂȘs is a master of smart automation and data-driven insights, having successfully delivered over 175 unique touchpoints and 1,900 message variations in under two months! Join us in celebrating InĂȘs and her significant contributions to our Bonfire community by checking out her blog post.January Marketer of the Month
Weâre excited to recognize Justin Guan (justingsf ), Senior Manager of CRM MarTech at foodpanda, as Brazeâs January Marketer of the Month! Justin's journey to his current role was shaped by his passion for side projects that sparked his interest in marketing and technology. Originally a chemical engineer, he discovered his love for automation while creating scripts to simplify tasks in his daily life, which ultimately led him to the world of CRM and MarTech. In his role at foodpanda, Justin focuses on developing innovative engagement strategies and building automation tools that enhance user experiences. His efforts have led to impressive results, including a 3.7% increase in monthly orders from a revamped prospect lifecycle flow across 11 APAC markets. Join us in celebrating Justin's remarkable achievements and the creative spirit that drives his success! Read his blog post here.December Marketer of the Month
Weâre thrilled to recognize DaphnĂ© Leblanc, Lifecycle Marketing Manager at UpLift, as Brazeâs December Marketer of the Month! âïž With over four years of experience using Braze across multiple industries, DaphnĂ© has established herself as a customer-centric marketing leader. As the first lifecycle marketing hire at a startup from the Tech for an Equitable Future program, DaphnĂ© spearheaded the implementation of Braze, believing in its potential to transform businesses. At UpLift, she blends creativity and purpose, collaborating with product teams to design impactful customer experiences using Braze's powerful tools. Join us in celebrating daphne by checking out and sharing her blog post. Congratulations, DaphnĂ©! đ«đ«đ«November Marketer of the Month
Did November feel .30 days long for anybody else? My greatest apologies for this delayed congratulations to Sam Wood, Senior CRM Executive at Deliveroo, for being Braze's November Marketer of the Month! We're excited to highlight his exceptional contributions to enhancing rider experiences across ten markets in Europe and Asia. Sam thrives on innovation, recently streamlining campaign processes using Braze Catalogs to save time and improve personalization. Letâs give a round of applause to Sam! đ Learn more about his journey by checking out the blog post. đOctober Marketer of the Month
Our October Marketer of the Month is Michelle Forde, Senior Marketing Manager at Hachette Book Group! đ With over a decade of experience in the publishing industry, Michelle has been instrumental in leading Hachette's consumer email marketing program and audience acquisitions. Her passion for books and innovative marketing strategies have driven successful campaigns, including her exciting plans for Cyber Week and the holiday season. Join us in celebrating shelloquent achievements! đ Check out her blog post here.Congratulations to the 2024 Torchie Award Winners & Runners Up!
Weâre excited to announce the 2024 Torchie Award winners & runner ups, announced today at Forge 2024. The annual Braze Torchie Awards recognize extraordinary efforts in marketing by leaders in customer engagement. Campaign of the Year: ABC News Congratulations to ABC News for winning the 2024 Torchie Award for âCampaign of the Year.â Shoutout to the runners up for the Campaign of the Year Award: Whataburger Freeletics VGW Panera Bread Company Collaborative Team of the Year: Dutch Bros This year, weâre excited to name Dutch Bros as our 2024 Torchie Awards âCollaborative Team of the Year.â Dutch Bros drives success with their customer engagement program through seamless teamwork across five key departments: Digital marketing, development, product, consumer insights, and creative. Shout out to the runner ups for the Collaborative Team of the Year Award: Warner Bros Discovery (Max) Peacock GameChanger Fuji Television Network, Inc. Creative Excellence: Mint Mobile Talk about a partnership thatâs âmintâ to be! Weâre pleased to name Mint Mobile as our 2024 âCreative Excellence Awardâ winner for their âMint Mobile Shakeâ collaboration with Jack in the Box. The Mint Mobile Shake was created just in time for St. Patrickâs Day, bringing together joyful, stand-out messaging across in-store signage, TV commercials featuring the Jack in the Box mascot and Ryan Reynolds, social media, and an email campaign. The email campaign highlighted a dynamic promo code that honored a free Mint Mobile Shake to each Mint subscriber through the Jack in the Box app. Shout out to the runners up for the Creative Excellence Award: Burger King Brazil (Pmweb) RappiCard foodpanda McDonaldâs Marketing Leader of the Year: Kanchan Lad, Papa Johns UK This year, weâre proud to present Kanchan Lad, Senior Product Manager of MarTech & Loyalty for Papa Johns UK, with our 2024 Torchie Awards âMarketing Leader of the Yearâ award. Kanchan championed the integration of Braze to address the limitations of Papa Johnsâ existing CRM system, creating a âLocal Marketing Hubâ to empower franchisees of over 400+ Papa Johns stores. Shout out to the runners up for the Marketing Leader of the Year Award: Sina Zand - Activision Blizzard Pedro SolĂs CĂĄmara DĂaz - RappiCard Brigitte Barron - e.l.f. Cosmetics Rising Marketing Star: Casandra Lima, RappiCard Weâre pleased to recognize Casandra Lima, lifecycle manager at RappiCard, as our 2024 âRising Marketing Star of the Yearâ for her remarkable strategic leadership and outstanding contributions to the development of RappiCardâs brand relationships. Shout out to the runners up for the Rising Marketing Star Award: Natalia Buscaglia - Fox Corporation (shoutout Natalia ) Thomas Haug - FanDuel Rebecca Comisar - Revel Chandler Soto - Crumbl Bonfire Community Leader: David OâReilly, Microsoft Clipchamp Weâre honored to award DavidO , lifecycle marketing manager with Microsoft Clipchamp and long-time Braze power user, with our 2024 âBonfire Community Leaderâ award. Davidâs commitment to the Bonfire community over the last year was unparalleled. Shout out to runners up for the Bonfire Community Leader Award: AllanHeoFNM - ForNow Marketing Manoj__ - AKQA inespais - SkyShowtime Braze for Social Impact: ShareTheMeal Weâre proud to recognize ShareTheMeal as the winner of our âBraze for Social Impactâ 2024 Torchie Award. ShareTheMeal is the fundraising app of the United Nations World Food Programme. The app used Braze's platform to recognize individual donors as âField Heroesâ and to raise further funds to fight hunger. This collaboration has raised millions of meals to help people in need, making a significant impact on communities worldwide. Shout out to runners up for the Braze for Social Impact Award: Delivery Hero Trainline Too Good To Go Partner Campaign of the Year: Stitch for e.l.f. Cosmetics Stitchâs creativity and prowess sets their campaigns apart, and weâre honored to award their team with the 2024 Torchie Awards âPartner Campaign of the Yearâ for their hard work. Stitch holds over 175 Braze certifications across their team of 80, leading to a world-class application of Braze capabilities. Nowhere is this success so visible than e.l.f. Cosmeticsâ Beauty Squad loyalty program, boasting over 4.5 million members. Stitch engaged first-party data collection for the Beauty Squad program, spanning basic demographics to specific user product preferences, skin type, and reward redemption habits. Shout out to runners up for the Partner Campaign of the Year Award: Merkle for Burger King UK Armadillo for McDonaldâs Publicis Canada for TurboTax Service Partner of the Year: VML As our most accredited services partner globally, boasting over 200 specialist certifications, thereâs no question that VML is setting the standard for Braze usage and knowledge. Thatâs why weâre pleased to name VML the 2024 Torchie Awards âService Partner of the Year.â VMLâs team resides all over the globeâin Denmark, Mexico, Netherlands, Singapore, Thailand, the UK, and the USâwhich makes them uniquely capable of providing global and regional solutions to the brands they serve. Some examples of their success this year include increasing time-to-value timelines for Wendyâs by 55% and driving a 10X efficiency gain for Klarna after simplifying their complex communication ecosystem of over 100+ journey paths. Shout out to the runners up for the Service Partner of the Year Award: Stitch PickAxe Ragnarok Technology Partner of the Year: AWS Congratulations to AWS, our 2024 Torchie Awards âTechnology Partner of the Year.â For over a decade, our partnership with AWS has provided the robust cloud infrastructure that powers key components of the Braze platform, enabling us to deliver seamless and reliable experiences to customers worldwide. Our native integrations with AWS, including Braze Currents, Amazon Personalize, and Cloud Data Ingestion, are utilized by hundreds of customers to enhance data-driven insights and save valuable engineering time. Shout out to the runners up for the Technology Partner of the Year Award: Moveable Ink Branch Twilio Segment Meta Transformation Partner of the Year: CACI for easyJet This year, we recognize CACI as our Torchie Awards 2024 âTransformation Partner of the Yearâ for their powerful reimagination of easyJetâs communications framework through Braze. To meet their clientâs goal of becoming Europeâs most beloved airline, CACI streamlined easyJetâs communication infrastructure by pivoting to Braze as the chosen solution for a cohesive messaging platform. The transfer took place in record timeâonly four monthsâand met 100% success for IP Warming in all domains and markets. This transformation was key to improving operational efficiency and enhancing the easyJet customer journey. Shout out to the runners up for the Transformation Partner of the Year Award: VML for Wendyâs Pmweb for Burger King Mexico Massive Rocket for Papa Johns We celebrate all of the winners and runner ups this year. Read more about the winners here.
