March Marketer of the Month
We're excited to share that Lani Ha is Braze’s Marketer of the Month for March 2025! 🌟 Lani has spent five years mastering #Braze, starting as early in her career as an intern at a startup before becoming a Marketing Manager at Acorns. She expertly blends data and creativity to craft standout customer journeys, utilizing Liquid Logic for dynamic content and pushing the limits of multichannel marketing. Her advice? Experiment, innovate, and let Braze power your ideas. Check out her inspiring journey and insights here: Read more about Lani Share your thoughts below!⭐ February Marketer of the Month ⭐
🔥 Meet Inês Pais (inespais) , SkyShowtime’s Retention & Monetization Manager and our February Marketer of the Month! 🎉 With over seven years of experience in Growth Marketing, Inês is revolutionizing customer engagement strategies in the streaming industry. Her work in launching SkyShowtime’s Premium tier across 22 markets is just one example of her innovative approach to lifecycle marketing, where she leverages Braze’s powerful tools to create seamless, personalized experiences. Inês is a master of smart automation and data-driven insights, having successfully delivered over 175 unique touchpoints and 1,900 message variations in under two months! Join us in celebrating Inês and her significant contributions to our Bonfire community by checking out her blog post.January Marketer of the Month
We’re excited to recognize Justin Guan (justingsf ), Senior Manager of CRM MarTech at foodpanda, as Braze’s January Marketer of the Month! Justin's journey to his current role was shaped by his passion for side projects that sparked his interest in marketing and technology. Originally a chemical engineer, he discovered his love for automation while creating scripts to simplify tasks in his daily life, which ultimately led him to the world of CRM and MarTech. In his role at foodpanda, Justin focuses on developing innovative engagement strategies and building automation tools that enhance user experiences. His efforts have led to impressive results, including a 3.7% increase in monthly orders from a revamped prospect lifecycle flow across 11 APAC markets. Join us in celebrating Justin's remarkable achievements and the creative spirit that drives his success! Read his blog post here.December Marketer of the Month
We’re thrilled to recognize Daphné Leblanc, Lifecycle Marketing Manager at UpLift, as Braze’s December Marketer of the Month! ❄️ With over four years of experience using Braze across multiple industries, Daphné has established herself as a customer-centric marketing leader. As the first lifecycle marketing hire at a startup from the Tech for an Equitable Future program, Daphné spearheaded the implementation of Braze, believing in its potential to transform businesses. At UpLift, she blends creativity and purpose, collaborating with product teams to design impactful customer experiences using Braze's powerful tools. Join us in celebrating daphne by checking out and sharing her blog post. Congratulations, Daphné! 💫💫💫November Marketer of the Month
Did November feel .30 days long for anybody else? My greatest apologies for this delayed congratulations to Sam Wood, Senior CRM Executive at Deliveroo, for being Braze's November Marketer of the Month! We're excited to highlight his exceptional contributions to enhancing rider experiences across ten markets in Europe and Asia. Sam thrives on innovation, recently streamlining campaign processes using Braze Catalogs to save time and improve personalization. Let’s give a round of applause to Sam! 👏 Learn more about his journey by checking out the blog post. 🙌October Marketer of the Month
Our October Marketer of the Month is Michelle Forde, Senior Marketing Manager at Hachette Book Group! 🎉 With over a decade of experience in the publishing industry, Michelle has been instrumental in leading Hachette's consumer email marketing program and audience acquisitions. Her passion for books and innovative marketing strategies have driven successful campaigns, including her exciting plans for Cyber Week and the holiday season. Join us in celebrating shelloquent achievements! 🌟 Check out her blog post here.Congratulations to the 2024 Torchie Award Winners & Runners Up!
We’re excited to announce the 2024 Torchie Award winners & runner ups, announced today at Forge 2024. The annual Braze Torchie Awards recognize extraordinary efforts in marketing by leaders in customer engagement. Campaign of the Year: ABC News Congratulations to ABC News for winning the 2024 Torchie Award for “Campaign of the Year.” Shoutout to the runners up for the Campaign of the Year Award: Whataburger Freeletics VGW Panera Bread Company Collaborative Team of the Year: Dutch Bros This year, we’re excited to name Dutch Bros as our 2024 Torchie Awards “Collaborative Team of the Year.” Dutch Bros drives success with their customer engagement program through seamless teamwork across five key departments: Digital marketing, development, product, consumer insights, and creative. Shout out to the runner ups for the Collaborative Team of the Year Award: Warner Bros Discovery (Max) Peacock GameChanger Fuji Television Network, Inc. Creative Excellence: Mint Mobile Talk about a partnership that’s “mint” to be! We’re pleased to name Mint Mobile as our 2024 “Creative Excellence Award” winner for their “Mint Mobile Shake” collaboration with Jack in the Box. The Mint Mobile Shake was created just in time for St. Patrick’s Day, bringing together joyful, stand-out messaging across in-store signage, TV commercials featuring the Jack in the Box mascot and Ryan Reynolds, social media, and an email campaign. The email campaign highlighted a dynamic promo code that honored a free Mint Mobile Shake to each Mint subscriber through the Jack in the Box app. Shout out to the runners up for the Creative Excellence Award: Burger King Brazil (Pmweb) RappiCard foodpanda McDonald’s Marketing Leader of the Year: Kanchan Lad, Papa Johns UK This year, we’re proud to present Kanchan Lad, Senior Product Manager of MarTech & Loyalty for Papa Johns UK, with our 2024 Torchie Awards “Marketing Leader of the Year” award. Kanchan championed the integration of Braze to address the limitations of Papa Johns’ existing CRM system, creating a “Local Marketing Hub” to empower franchisees of over 400+ Papa Johns stores. Shout out to the runners up for the Marketing Leader of the Year Award: Sina Zand - Activision Blizzard Pedro Solís Cámara Díaz - RappiCard Brigitte Barron - e.l.f. Cosmetics Rising Marketing Star: Casandra Lima, RappiCard We’re pleased to recognize Casandra Lima, lifecycle manager at RappiCard, as our 2024 “Rising Marketing Star of the Year” for her remarkable strategic leadership and outstanding contributions to the development of RappiCard’s brand relationships. Shout out to the runners up for the Rising Marketing Star Award: Natalia Buscaglia - Fox Corporation (shoutout Natalia ) Thomas Haug - FanDuel Rebecca Comisar - Revel Chandler Soto - Crumbl Bonfire Community Leader: David O’Reilly, Microsoft Clipchamp We’re honored to award DavidO , lifecycle marketing manager with Microsoft Clipchamp and long-time Braze power user, with our 2024 “Bonfire Community Leader” award. David’s commitment to the Bonfire community over the last year was unparalleled. Shout out to runners up for the Bonfire Community Leader Award: AllanHeoFNM - ForNow Marketing Manoj__ - AKQA inespais - SkyShowtime Braze for Social Impact: ShareTheMeal We’re proud to recognize ShareTheMeal as the winner of our “Braze for Social Impact” 2024 Torchie Award. ShareTheMeal is the fundraising app of the United Nations World Food Programme. The app used Braze's platform to recognize individual donors as “Field Heroes” and to raise further funds to fight hunger. This collaboration has raised millions of meals to help people in need, making a significant impact on communities worldwide. Shout out to runners up for the Braze for Social Impact Award: Delivery Hero Trainline Too Good To Go Partner Campaign of the Year: Stitch for e.l.f. Cosmetics Stitch’s creativity and prowess sets their campaigns apart, and we’re honored to award their team with the 2024 Torchie Awards “Partner Campaign of the Year” for their hard work. Stitch holds over 175 Braze certifications across their team of 80, leading to a world-class application of Braze capabilities. Nowhere is this success so visible than e.l.f. Cosmetics’ Beauty Squad loyalty program, boasting over 4.5 million members. Stitch engaged first-party data collection for the Beauty Squad program, spanning basic demographics to specific user product preferences, skin type, and reward redemption habits. Shout out to runners up for the Partner Campaign of the Year Award: Merkle for Burger King UK Armadillo for McDonald’s Publicis Canada for TurboTax Service Partner of the Year: VML As our most accredited services partner globally, boasting over 200 specialist certifications, there’s no question that VML is setting the standard for Braze usage and knowledge. That’s why we’re pleased to name VML the 2024 Torchie Awards “Service Partner of the Year.” VML’s team resides all over the globe—in Denmark, Mexico, Netherlands, Singapore, Thailand, the UK, and the US—which makes them uniquely capable of providing global and regional solutions to the brands they serve. Some examples of their success this year include increasing time-to-value timelines for Wendy’s by 55% and driving a 10X efficiency gain for Klarna after simplifying their complex communication ecosystem of over 100+ journey paths. Shout out to the runners up for the Service Partner of the Year Award: Stitch PickAxe Ragnarok Technology Partner of the Year: AWS Congratulations to AWS, our 2024 Torchie Awards “Technology Partner of the Year.” For over a decade, our partnership with AWS has provided the robust cloud infrastructure that powers key components of the Braze platform, enabling us to deliver seamless and reliable experiences to customers worldwide. Our native integrations with AWS, including Braze Currents, Amazon Personalize, and Cloud Data Ingestion, are utilized by hundreds of customers to enhance data-driven insights and save valuable engineering time. Shout out to the runners up for the Technology Partner of the Year Award: Moveable Ink Branch Twilio Segment Meta Transformation Partner of the Year: CACI for easyJet This year, we recognize CACI as our Torchie Awards 2024 “Transformation Partner of the Year” for their powerful reimagination of easyJet’s communications framework through Braze. To meet their client’s goal of becoming Europe’s most beloved airline, CACI streamlined easyJet’s communication infrastructure by pivoting to Braze as the chosen solution for a cohesive messaging platform. The transfer took place in record time—only four months—and met 100% success for IP Warming in all domains and markets. This transformation was key to improving operational efficiency and enhancing the easyJet customer journey. Shout out to the runners up for the Transformation Partner of the Year Award: VML for Wendy’s Pmweb for Burger King Mexico Massive Rocket for Papa Johns We celebrate all of the winners and runner ups this year. Read more about the winners here.June Marketer of the Month
🌟 This month, we're proud to recognize Lynn Chan, Lead, CRM MarTech & Automation at foodpanda, as the June Marketer of the Month! Under Lynn's leadership, foodpanda has expanded its quick-commerce footprint in over 400 cities across 11 markets in Asia. 🌐 Lynn is pioneering new launches, leveraging Braze functionalities, and pushing the limits of CRM innovation, making a significant impact in the customer engagement space. Congratulations, Lynn! Read more here.Torchie Awards 2024 Form Submission Questions
The Torchie Awards are back this year! We have seven customer awards and four partner awards up for grabs. See my original post listing the award categories and descriptions here. We know that filling out a form without seeing the questions ahead of time can be daunting. SO... check out the questions that will be part of each award below. Friendly reminder that you must submit via this link and you must send supporting assets, company logo, etc. to customer-awards-2024@braze.com. Torchie Awards questions.... Bonfire Community Leader Award Questions: Tell us more about how this individual demonstrates a passion for the Bonfire community by asking questions, helping others, and showcasing how they’re using Braze. Please include at least two supporting bullets to demonstrate why you believe this individual is deserving of this award. Bonus points if you can point to specific examples within Bonfire (please link directly to the Forum posts). Campaign of the Year Award Questions: 1. What challenges and problems were you looking to solve with Braze? Provide as much background as you can, including the products, features, channels, and partners (if applicable) used. 2. How did you solve these challenges or problems in Braze? Provide as much detail as you can on the step-by-step approach you took and the time it took to ideate, create, and launch the campaign. Please add screenshots/images from the platform (such as the Canvas that was used, if applicable) as well as example screenshots of the messages your customers received. 3. What were the results of the campaign? Please provide metrics beyond click-through and open rates; for instance, numbers related to ease of use, dollars/time saved, streamlined operations, fewer personnel required, increase in revenue, increase in purchases, increase in conversion, increase in retention, etc. Collaborative Team of the Year Award Questions: Tell us more about how this team demonstrated excellence in breaking down silos within their organization and exhibits excellence in collaboration to achieve success. Please include at least two supporting bullets to demonstrate why you believe this team is deserving of this award. Creative Excellence Award Questions: 1. What was the initial idea that sparked your campaign, and how did Braze help you turn that idea into a reality? Focus on the creative process and Braze's role in it. 2. How did your campaign use the Braze platform to go beyond traditional marketing approaches? Describe how your team used Braze features to create a unique customer experience. Be sure to highlight specific functionalities or tools that were key to your campaign's success. 3. Beyond the metrics, how has your campaign reshaped the way you think about engaging with your audience? Discuss the lasting effects of this campaign on your marketing strategy and customer relationships. 4. How has this experience with Braze inspired future campaigns? Share your vision for leveraging Braze's platform in continuing to push the boundaries of customer engagement. Marketing Leader of the Year Award Questions: Tell us more about how this Marketing Leader demonstrated excellence in both leadership and customer engagement. Please include at least two supporting bullets to demonstrate why you believe this leader is deserving of this award. Rising Marketing Star Award Questions: Tell us more about how this early career marketer is showing promise as they accelerate in their career. Please include at least two supporting bullets to demonstrate why you believe this individual is deserving of this award. Social Impact Award Questions: 1. Social Impact Vision: Briefly describe the social impact initiative your company undertook. What were the main objectives? How does your brand's mission align with the social impact initiative you undertook using Braze? Share your vision and the impact you aimed to achieve. 2. Challenges and Solutions: What specific social impact-related challenge were you addressing, and how did Braze help in devising a solution? Detail the steps from ideation to execution, including any unique strategies employed. 3. Innovation and Braze Usage: Describe how you innovatively used Braze technology to address your initiative's challenges. Which products, features, or channels were instrumental, and how did they enhance your project's effectiveness? What channels are you using? What Braze products and features are you using? What Braze Braze Alloys technology partners do you use and how do you use them? How did you execute this project in Braze? Provide as much detail as you can on the step-by-step approach you took (step 1, 2, 3). Please add screenshots/images from the platform, such as the Canvas associated with the program. How long did it take to ideate/create/launch the campaign? Provide screenshots of the messages your customers received to 2024-customer-awards@braze.com with subject line Braze for Social Impact submission. 4. Impact and results: Share the tangible outcomes of your campaign. Beyond traditional metrics (e.g., uplift in retention, time saved by applicable teams, etc.), how did your initiative benefit your community, and what measurable impact did it have? Transformation Partner of the Year Award Questions: Tell us more about how your organization has demonstrated excellence to drive a transformative change for a specific customer this year? Please include at least two supporting bullets to demonstrate why you believe this team is deserving of this award. Partner Campaign of the Year Award Questions: 1. What was the customer challenge/brief/outcome that you were supporting the customer with? 2. How did you collaborate with the customer to define the approach/strategy/campaign? 3. Tell us more about what makes this campaign unique? Creative? Technology? Customer Experience? 4. What were the results of the campaign? Please provide metrics beyond click-through and open rates; for instance, numbers related to ease of use, dollars/time saved, streamlined operations, fewer personnel required, increase in revenue, increase in purchases, increase in conversion, increase in retention, etc. Service Partner of the Year Award Questions: Tell us more about how your organization has demonstrated excellence to accelerate their Braze practice in the past year? Please include at least two supporting bullets to demonstrate why you believe this team is deserving of this award. Please include the key outcomes/KPIs that evidence the success of this. Technology Partner of the Year Award Questions: Tell us more about how your organization has demonstrated excellence to accelerate their Braze practice in the past year? Please include at least two supporting bullets to demonstrate why you believe this team is deserving of this award. Please include the key outcomes/KPIs that evidence the success of this.May Marketer of the Month
🎉 We're thrilled to announce DavidO as our May Marketer of the Month! From a life scientist to a master of marketing at Microsoft's Clipchamp, David's career path has been anything but conventional. Yet, his passion for creating and teaching shines brightly through every role he's embraced. Join us in celebrating David, a true innovator in our Bonfire community! 🌟 Read more about David here.
