eakinsey
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Re: Estimated Audience V Reachable Audience V sent
Hey Sarah! The discrepancy between the estimated audience, reachable audience, and the actual number of messages sent in your Braze campaign can be attributed to several factors. Here’s a detailed breakdown of what might be causing these differences: Estimated Audience (604K) The estimated audience is the total number of users who meet the criteria set for your campaign. This number is calculated before any further filtering or validation processes take place. Reachable Audience (601K) The reachable audience is a subset of the estimated audience. This number is derived after filtering out users who cannot be reached due to various reasons such as: Invalid contact information: Users with invalid email addresses or phone numbers. Unsubscribed users: Users who have opted out of receiving communications. Suppression lists: Users who are on suppression lists due to previous bounces, spam complaints, or other reasons. Frequency capping: Users who have already received the maximum number of messages allowed within a certain time frame. 3. Sent (346K) The sent metric represents the actual number of messages that were successfully sent out. The difference between the reachable audience and the sent messages can be due to: Rate limiting: If you have set a rate limit on your campaign, not all messages may be sent out immediately. Delivery failures: Messages that fail to send due to temporary issues like server downtime or full inboxes (soft bounces). Real-time audience evaluation: Users who were part of the reachable audience at the time of calculation but became ineligible by the time the message was sent (e.g., they unsubscribed or their contact information became invalid). Example Scenario Here’s a hypothetical scenario to illustrate the differences: Estimated Audience: 604,000 users meet the initial criteria for your campaign. Reachable Audience: After filtering out invalid contacts, unsubscribed users, and those on suppression lists, you have 601,000 users. Sent Messages: Due to rate limiting and delivery failures, only 346,000 messages are successfully sent. Recommendations To get a clearer understanding of the discrepancies, you can: Check suppression lists and subscription statuses: Ensure that your suppression lists and subscription statuses are up-to-date. Review rate limiting settings: Adjust rate limiting settings if necessary to ensure more messages are sent within the desired time frame. Monitor delivery failures: Use Braze’s reporting tools to monitor and address delivery failures. I'd also recommend the report metrics glossary in the docs as a helpful resource!Welcome to the New and Improved Braze Bonfire!
Hey Bonfire friends! You may notice things look a little different around here. We took your feedback over the last year to heart and have been hard at work behind the scenes to make your experience even better. These updates will make navigating our community simpler, more engaging, and a whole lot more fun.Re: In App Message to Android only devices
To isolate an In-App Message (IAM) send to only Android devices, even if a user has multiple devices (e.g., an Android phone and an iPad) associated with the same user profile, you can use device-specific targeting within your campaign setup. Here’s how you can achieve this: Step-by-Step Guide Create a Segment for Android Devices: Go to theSegmentssection in the Braze dashboard. Create a new segment and add a filter to target only Android devices. You can do this by selecting the appropriate device attributes. Filter by Device Type: In the segmentation filter, choose the attribute that specifies the device type. This is usually something likeDevice OSorPlatform. Set the filter to include only Android devices. For example, you might setDevice OStoAndroid. Apply the Segment to Your IAM Campaign: When setting up your IAM campaign, go to the audience targeting section. Select the segment you created in the previous steps to ensure that only users with Android devices are targeted. Example Here’s an example of how you might set up the segment: Create Segment: Segment Name:Android Devices Filter:Device OSisAndroid Apply Segment to IAM Campaign: Campaign Audience: Select theAndroid Devicessegment. Detailed Steps Creating the Segment Navigate toSegmentsin the Braze dashboard. Click onCreate Segment. Add a filter: Attribute:Device OS Condition:is Value:Android Save the segment with a descriptive name like "Android Devices". Applying the Segment to IAM Campaign Navigate toCampaignsand create a new IAM campaign. In the audience targeting section, select the segment you created ("Android Devices"). Complete the rest of your IAM setup and launch the campaign. Important Considerations: Multiple Devices:If a user has multiple devices (e.g., an Android phone and an iPad), the IAM will only be sent to the devices that match the segment criteria (in this case, Android devices). Real-Time Segmentation: Braze calculates segment membership in real-time just before sending the message, ensuring that only the devices that meet the criteria at the time of sending will receive the IAM.Braze Bonfire Community Guidelines
Whether you're a seasoned Braze end-user or just someone passionate about customer engagement, this is the place for you. Here, you're not just advancing your skills; you're making lasting connections with peers and growing into the stellar practitioner you aspire to be. Just a quick note: by participating here, you agree to our community guidelines, Terms of Service, and Privacy Policy. Let’s go!Re: How to update a custom attribute via Zapier
Hello there! Great to see your interest in integrating Braze with Zapier for enhancing your workflow with Referral Rock! Updating a custom attribute in Braze through Zapier is definitely feasible and can be a powerful way to automate and streamline your interaction data. I'm by no means a Zapier expert though I love a good Zap 😄 After doing a little digging this is what I found - hopefully it works for you! To get started, you’ll need to set up a Zap which triggers based on the specific event in Referral Rock that you are monitoring. Here's a general step-by-step guide to help you: Start your Zap: Choose Referral Rock as your trigger app in Zapier and specify the event that should start the automation. Set up the trigger: Follow the prompts to connect your Referral Rock account and set up the details of the trigger event. Choose Braze as the Action App: Once your trigger is set, search for Braze in the action step and select it. Connect your Braze account to Zapier: You’ll need your Braze REST API key, which is used to authenticate and connect Zapier with your Braze account. Make sure this API key has permissions set to modify user data. Set up Braze action: In this part, you'll specify the action to "Update User Profile" or similar. Here you will map the field from Referral Rock that you wish to sync with the Braze custom attribute. Test your Zap: Before turning it fully on, make sure to test the Zap to ensure that the communication between Referral Rock, Zapier, and Braze works as expected — checking that the custom attribute in Braze updates correctly upon your trigger event. Activate your Zap: Once testing is complete and everything's working, turn on your Zap. Would love to know if that works for you!
