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Practitioner II
Location: Phoenix, AZ



It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time. 


Being part of the Dutch Family

You are adaptable, a servant leader, and community-minded. You view yourself as an unfinished product on the constant pursuit of personal and professional development. We rely on our people to uphold our core values of speed, quality, and service to protect our culture and ensure our growth remains limitless! 


Dutch Bros mission statement

We are a fun-loving, mind-blowing company that makes a massive difference one cup at a time.


Who we are

Dutch Bros puts people first in everything we do. Joining our team gives you the opportunity to build a compelling future while making a massive difference in the lives of our customers and communities.


We love people and we love OUR people! Here’s what we offer

Here at Dutch Bros, we want our employees to feel valued, and we recognize there's more to value than a salary. The following benefits and perks were hand-picked to cater to our diverse employee base:

  • Medical/Dental/Vision/Short Term Disability/Life insurances

  • Paid Sick Days

  • 401(k) plan with employer match after one year of employment

  • Education Benefit Program

  • Vacation/Floating Holidays/Paid Time Off

  • Paid Parental Leave  

  • Flexible Schedule

  • Paid Volunteer Days

  • Various employee discounts

  • Office perks, such as hi-lo desks, snacks provided daily, casual dress code, and an in-house coffee bar with a dedicated Broista


Position Overview

The CRM Specialist is an integral part of our marketing automation implementation process. Under the direction of the CRM Manager, this role specializes in the meticulous execution and sending of lifecycle campaigns across email, SMS, and app platforms. The specialist has a strong understanding of customer lifecycle marketing, and the ability to drive results through personalized communication strategies.


Job Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field; or 4 years of relevant experience required

  • 2+ additional years of experience in CRM or digital marketing, specifically in lifecycle marketing, preferred

  • Mastery of CRM sending platforms, particularly for email, SMS, and app-based communications. Braze experience is preferred

  • Experience in the QSR retail, online ordering, or third-party delivery is a plus

  • An unwavering attention to detail and commitment to impeccable execution

  • Strong organizational prowess, adept at managing a high-frequency sending calendar

  • Stellar communication skills, adept at liaising across teams and stakeholders

  • Proactivity, with a continuous drive for process optimization and excellence


Location Requirement: 

  • This position is based in Phoenix, AZ


Key Result Areas

Responsible for end-to-end lifecycle campaigns, guaranteeing timely and precise communication with our targeted audience: 

  • Work hand-in-hand with the creative team, ensuring each campaign is presented beautifully and is free of errors

  • Advocate for brand consistency, ensuring all sent messages reflect our brand guidelines and ethos

  • Build and execute lifecycle strategies by leveraging email, app, and SMS to activate, engage, and retain our consumer base

  • Create segments based on demographics, behavior, lifecycle stage, and past interactions will ensure that customers receive messages that are not just timely, but also highly relevant to their needs and preferences

  • Oversee the quality assurance process, ensuring campaigns are free from glitches and discrepancies


Monitor campaign performance, conduct A/B testing, and analyze results to refine strategies and maximize campaign effectiveness, including key CRM KPIs:

  • Conduct A/B tests on messaging elements such as subject lines, call-to-action buttons, and content variations

  • Refine messaging strategies to improve engagement metrics like open rates, click-through rates, and conversions

  • Elevate campaign effectiveness by incorporating feedback from other teams, ensuring a holistic approach to customer engagement

  • Implement monthly reporting on set KPIs and benchmarks, providing business impact


Regularly interface with the IT and platform providers to stay updated on any tool changes or updates: 

  • Act as the go-to expert on the functionalities and nuances of each send platform

  • Continuously liaise with platform vendors for training and updates, ensuring the team's skills remain cutting-edge

  • End-to-end testing of new rewards/offers

  • Proactively identify opportunities to leverage new platform features for enhanced sending capabilities

  • Collaborate closely with diverse teams, ensure digital touchpoints are synergistic and in line with broader marketing goals

  • Other duties as assigned

Salary Range (Optional)


Version history
Last update:
‎01-02-2024 02:09 PM
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