London/Hybrid
We're looking for a CRM Manager with a passion for clever and innovative marketing. Sitting within the engagement side of our Growth team, you will work closely with both in-house creative and data teams to make sure beautiful, engaging content reaches the right people at the right time, whilst supporting the wider growth team on acquisition, retention and increasing LTV.
What you'll be doing...
- Working with the Head of Engagement you will support the execution of the CRM strategy from larger scale campaigns to ongoing customer journey/lifecycle management (including everything from idea creation, through campaign setup, to analysis and reporting)
- Working closely with the wider Growth team to support activities that drive new customer acquisition and revenue growth.
- Working with the Web Marketing Manager to support web-to-app onboarding journeys.
- Implement a continuous test-and-learn approach to our CRM strategy to optimise the performance of our campaigns and gain invaluable insights.
- Partnering with multiple teams - from product to commercial, CS and operations - to effectively deliver transactional communications.
- Developing onboarding funnels and automated CRM flows to support business North Star metrics..
- Working closely with the content team to send messaging that delights our customers and builds our brand.
- Working closely with the customer insights team to understand our database and create customer segments for personalised messages.
- Champion our CRM tool (Braze) !!!
