Last question for Rappi during the 2024 CER AMA
@Nacho_Fiore are you leveraging messaging apps like WhatsApp, Line, or KakaoTalk in your customer engagement strategy?
@Nacho_Fiore are you leveraging messaging apps like WhatsApp, Line, or KakaoTalk in your customer engagement strategy?
What channels are you using to drive stronger customer engagement?
@aprildmullen, what channels are marketers using the most based on the research?
@Nacho_Fiore , what does collaboration look like in your company? How often do you sync with other teams–specifically those who manage data?
@Nacho_Fiore , how are you using data to drive deeper customer relationships and how are you overcoming obstacles in achieving data agility?