What's been most effective is being able to identify critical moments where we can help our merchant customers reach objectives and/or overcome challenges they face. For example, we have built a programmatic stream for newly onboarded customers that segments user cohorts based on customer attributes such as order volume which are tied to customer contacts within Braze. From those attributes, we are able to surface personalized useful insights and recommendations and product solutions that help them increase orders. We have also built other campaigns and canvases to provide solutions to merchant customers that have issues or need additional support on our platform, by directing them to our account support teams.
