MaggieBrennan
Community ManagerJoined 3 years ago
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Bonfire Melbourne Meetup
Join us on Tuesday 29 October at Bomba Tapas Bar in Melbourne for an exciting Braze community event bringing together marketing professionals from diverse industries that will leave you inspired, informed, and feeling more connected with your peers. Over Spanish tapas and networking drinks, we’ll share highly anticipated Braze news about our latest product releases and updates to our roadmap. Additionally, we’ll host a fireside chat with one of our amazing customers, where you’ll gain invaluable insights from industry-leading experts who will share their lifecycle model and discuss the limitations they experienced with traditional tools before adopting Braze. Register HERETech for an Equitable Future - Cohort 5 Application Launch!
What a week! Today, we announced the opening of applications for the fifth cohort of our Tech for an Equitable Future product grant program today at Forge. We’re partnering with BET+, the premium streaming entertainment service and valued GSA customer, to break down barriers for underrepresented founders by offering 12 months of free access to Braze technology and services. 🌟 About: Applications are open through January 17, at which point we’ll select 20 startups across APAC, EMEA, and North America to join Cohort 5. 🤝 BET+ x Braze: Through this partnership, BET+ will provide select participants of the program with 1:1 mentorship, access to a BET+ branding masterclass, free email advertising, and more 💡 Why It Matters: In 2023, Black-founded startupsreceived less than 0.5% of U.S. venture funding, and women-founded startups just 2.2%. Braze is committed to leveling the playing field for underrepresented founders. Through this program, we’ve donated over $900,000 in product value to startups in FY'25 alone. 📢 Apply or Share the Word: Applications are open now through Jan. 17, 2025. ApplyHERE by clicking the Apply Now button.Congratulations to the 2024 Torchie Award Winners & Runners Up!
We’re excited to announce the 2024 Torchie Award winners & runner ups, announced today at Forge 2024. The annual Braze Torchie Awards recognize extraordinary efforts in marketing by leaders in customer engagement. Campaign of the Year: ABC News Congratulations toABC News for winning the 2024 Torchie Award for “Campaign of the Year.” Shoutout to the runners up for the Campaign of the Year Award: Whataburger Freeletics VGW Panera Bread Company Collaborative Team of the Year: Dutch Bros This year, we’re excited to nameDutch Bros as our 2024 Torchie Awards “Collaborative Team of the Year.” Dutch Bros drives success with their customer engagement program through seamless teamwork across five key departments: Digital marketing, development, product, consumer insights, and creative. Shout out to the runner ups for the Collaborative Team of the Year Award: Warner Bros Discovery (Max) Peacock GameChanger Fuji Television Network, Inc. Creative Excellence: Mint Mobile Talk about a partnership that’s “mint” to be! We’re pleased to nameMint Mobile as our 2024 “Creative Excellence Award” winner for their “Mint Mobile Shake” collaboration with Jack in the Box. The Mint Mobile Shake was created just in time for St. Patrick’s Day, bringing together joyful, stand-out messaging across in-store signage, TV commercials featuring the Jack in the Box mascot and Ryan Reynolds, social media, and an email campaign. The email campaign highlighted a dynamic promo code that honored a free Mint Mobile Shake to each Mint subscriber through the Jack in the Box app. Shout out to the runners up for the Creative Excellence Award: Burger King Brazil (Pmweb) RappiCard foodpanda McDonald’s Marketing Leader of the Year: Kanchan Lad, Papa Johns UK This year, we’re proud to present Kanchan Lad, Senior Product Manager of MarTech & Loyalty forPapa Johns UK, with our 2024 Torchie Awards “Marketing Leader of the Year” award. Kanchan championed the integration of Braze to address the limitations of Papa Johns’ existing CRM system, creating a “Local Marketing Hub” to empower franchisees of over 400+ Papa Johns stores. Shout out to the runners up for the Marketing Leader of the Year Award: Sina Zand - Activision Blizzard Pedro Solís Cámara Díaz - RappiCard Brigitte Barron - e.l.f. Cosmetics Rising Marketing Star: Casandra Lima, RappiCard We’re pleased to recognize Casandra Lima, lifecycle manager at RappiCard, as our 2024 “Rising Marketing Star of the Year” for her remarkable strategic leadership and outstanding contributions to the development of RappiCard’s brand relationships. Shout out to the runners up for the Rising Marketing Star Award: Natalia Buscaglia - Fox Corporation (shoutout Natalia ) Thomas Haug - FanDuel Rebecca Comisar - Revel Chandler Soto - Crumbl Bonfire Community Leader: David O’Reilly, Microsoft Clipchamp We’re honored to award DavidO , lifecycle marketing manager with Microsoft Clipchamp and long-time Braze power user, with our 2024 “Bonfire Community Leader” award. David’s commitment to the Bonfire community over the last year was unparalleled. Shout out to runners up for the Bonfire Community Leader Award: AllanHeo - ForNow Marketing Manoj__ - AKQA inespais - SkyShowtime Braze for Social Impact: ShareTheMeal We’re proud to recognize ShareTheMeal as the winner of our “Braze for Social Impact” 2024 Torchie Award. ShareTheMeal is the fundraising app of the United Nations World Food Programme. The app used Braze's platform to recognize individual donors as “Field Heroes” and to raise further funds to fight hunger. This collaboration has raised millions of meals to help people in need, making a significant impact on communities worldwide. Shout out to runners up for the Braze for Social Impact Award: Delivery Hero Trainline Too Good To Go Partner Campaign of the Year: Stitch for e.l.f. Cosmetics Stitch’s creativity and prowess sets their campaigns apart, and we’re honored to award their team with the 2024 Torchie Awards “Partner Campaign of the Year” for their hard work. Stitch holds over 175 Braze certifications across their team of 80, leading to a world-class application of Braze capabilities. Nowhere is this success so visible than e.l.f. Cosmetics’ Beauty Squad loyalty program, boasting over 4.5 million members. Stitch engaged first-party data collection for the Beauty Squad program, spanning basic demographics to specific user product preferences, skin type, and reward redemption habits. Shout out to runners up for the Partner Campaign of the Year Award: Merkle for Burger King UK Armadillo for McDonald’s Publicis Canada for TurboTax Service Partner of the Year: VML As our most accredited services partner globally, boasting over 200 specialist certifications, there’s no question that VML is setting the standard for Braze usage and knowledge. That’s why we’re pleased to name VML the 2024 Torchie Awards “Service Partner of the Year.” VML’s team resides all over the globe—in Denmark, Mexico, Netherlands, Singapore, Thailand, the UK, and the US—which makes them uniquely capable of providing global and regional solutions to the brands they serve. Some examples of their success this year include increasing time-to-value timelines for Wendy’s by 55% and driving a 10X efficiency gain for Klarna after simplifying their complex communication ecosystem of over 100+ journey paths. Shout out to the runners up for the Service Partner of the Year Award: Stitch PickAxe Ragnarok Technology Partner of the Year: AWS Congratulations to AWS, our 2024 Torchie Awards “Technology Partner of the Year.” For over a decade, our partnership with AWS has provided the robust cloud infrastructure that powers key components of the Braze platform, enabling us to deliver seamless and reliable experiences to customers worldwide. Our native integrations with AWS, includingBraze Currents, Amazon Personalize, and Cloud Data Ingestion, are utilized by hundreds of customers to enhance data-driven insights and save valuable engineering time. Shout out to the runners up for the Technology Partner of the Year Award: Moveable Ink Branch Twilio Segment Meta Transformation Partner of the Year: CACI for easyJet This year, we recognize CACI as our Torchie Awards 2024 “Transformation Partner of the Year” for their powerful reimagination of easyJet’s communications framework through Braze. To meet their client’s goal of becoming Europe’s most beloved airline, CACI streamlined easyJet’s communication infrastructure by pivoting to Braze as the chosen solution for a cohesive messaging platform. The transfer took place in record time—only four months—and met 100% success for IP Warming in all domains and markets. This transformation was key to improving operational efficiency and enhancing the easyJet customer journey. Shout out to the runners up for the Transformation Partner of the Year Award: VML for Wendy’s Pmweb for Burger King Mexico Massive Rocket for Papa Johns We celebrate all of the winners and runner ups this year. Read more about the winners here.Forge 2024
Join us for an unforgettable journey in Las Vegas from September 23-25, where the brightest minds in customer engagement come together. Forge is your opportunity to hear success stories from big innovative brands (like The Walt Disney Company and McDonald’s—speakers from 2023), learn the tricks of the trade from industry experts, and network with peers and partners that can help your brand shine. Forge 2024 isn't just any conference—it's a jackpot of innovation, featuring success stories from leading brands, expert insights, and networking opportunities that can propel your brand into the spotlight. Ready to elevate your skills? Forge is the prime spot for Braze certification, in-depth training, and expanding your engagement toolkit. And because we're doing it Vegas-style, expect a blend of business and pleasure with exciting activations, celebrations, and awards that light up the night. REGISTER HEREForge 2024 is less than two weeks away!
Forge 2024 is just two weeks away! If you haven’t already, take a look at the near-final agenda. We’ve got speakers from Wynn Resorts, CVS Health, Panera, Samsung Wallet, SoFi, and more. Whether you’re a marketer, product manager, exec, or general Braze fan, there’s something for everybody this year. But Forge is more than keynotes and panels! We have tons of opportunities for networking, giving back, hands-on skill building, and more this year. How You Can Give Back at Forge 2024 Braze is dedicated to allocating 1% of company equity to charity through our Braze for Social Impact Fund. Stop by the Braze Cares station and donate! Drop your $25 token into a box and it will be donated to one of our three selected nonprofits: Jaya Mental Health, The Just One Project and TechSoup. We are also taking measures to make Forge 2024 as sustainable as possible. Be on the lookout for water bottle refill stations and reusable plateware. After the event, all donatable goods will be given to our partners at Three Square. Two New Braze Certifications Exams Launching at Forge 📖 We’re thrilled to launch two new exams for early access at Forge 2024. The Braze Certified Technical Architect exam validates expertise in designing and delivering advanced technical customer engagement solutions. This exam is designed for those with a sophisticated understanding of Braze best practices and who regularly design efficient and effective technical customer engagement solutions. The Braze Certification Customer Engagement Skills Badge validates mastery of modern customer engagement concepts, strategies, and best practices for driving business goals and growing marketing expertise. This exam is the perfect place to start if you are interested in building your knowledge on customer engagement. Don’t forget that you can get Braze Certified onsite for free any day of the event, no pre-registration required - just be sure to bring your laptop with you! Networking at Forge Forge is the ultimate event for anyone who works in customer engagement! And we’ve designed this event with networking in mind (if that’s your cup of tea). Here are three ways you can mingle with other customer engagement pros: Braindate: Braindate is your opportunity to crowdsource knowledge, share your insights, and build lasting relationships with fellow attendees through one-on-one and small group conversations. More details to come next week, so stay tuned… The Alloys Alley Experience: Grab a meal and peruse Alloys Alley, where you can meet with Braze Sponsors and try your hand at some fun games along the way. The Welcome & Closing Parties: Some fun, non-structured time to catch up with familiar faces and new friends you’ve made at Forge. Have Questions? Check out our FAQ page for answers. Have no fear: we’ll send regular updates and reminders as Forge 2024 approaches through Braze emails. Until then, thanks for being part of our annual event. We can’t wait to see you in Las Vegas.
Groups
Bonfire Expert Council
The Bonfire Expert Council is a group of our most active community members trusted to provide feedback to make Braze Bonfire the most impactful and helpful customer engagement community.Bonfire Japan
日本のユーザー様に向けた日本語でのコミュニティボードです。Creative Collective
This group is a space for innovators to explore and share creative strategies that push the boundaries of customer engagement.Financial Services
Join Braze customers from across financial services to connect, share industry insights, and discuss customer engagement strategies that deliver trustworthy experiences.Marketer of the Month
Join a group for previous Marketer of the Month winners to discuss the craft of customer engagement.
